Kamis, 03 November 2011

GoMo: Mobilizing Mobile to get Mobile, Alabama businesses on the mobile web

Today, as part of GoMo--an initiative launched this week to help businesses “Go Mobile” by giving them tools and resources to build a website that works well on smartphones--we’re announcing Mobilizing Mobile.  This series of events will offer Mobile, Alabama area businesses the opportunity to have their desktop sites “mobilized” and hosted free of charge for one year,1 as well as the chance to participate in educational sessions.

So why are we mobilizing Mobile?  When we started thinking how to encourage businesses to build mobile-ready websites, we realized that it would be powerful to mobilize an entire city that could serve as a model for the rest of country--and the world.  Initially, we were drawn to Mobile because of the fun alliteration, which we thought would draw the attention of business leaders in and outside the area. Looking beyond the name, though, we found a city with a wide range of industries, an incredible level of business growth and a well-developed infrastructure -- and a place where we could quickly make a real impact.  And like most other cities in the US, many of Mobile’s businesses lack mobile optimized websites.  It was the perfect candidate to be the first city to ‘GoMo’.

So get ready, Mobile, AL, because from November 14-16, small businesses, large businesses and advertising agencies in the greater Mobile area can learn about mobile marketing strategies and work one-on-one with Google and DudaMobile to get their business on the mobile web.  A business can come in to the event without a mobile friendly site in the morning and leave with a site ideal for the mobile web live that afternoon!  

We hope you’ll join us for some or all of the Mobilizing Mobile activities.  Space is limited so please sign up through the links below or at www.howtogomo.com/AL.

November 14, 6:30 PM -- Mobile for Advertising Agencies
  • Edward Boches, Chief Innovation Officer from Mullen Advertising, and Jason Spero, Head of Mobile Advertising for Google, discuss the importance of mobile for agency clients. Followed by networking and cocktails.
  • Space is limited. Please request an invitation here.
November 15-16, 8:00 AM - 7:00 PM -- Mobilization Jams
  • If you’re a small business and don't have a mobile-friendly website we'll help you get started. We'll also share tools and resources to help your business succeed online and maximize the mobile opportunity.  Attendees will receive a $75 Adwords credit.  Sessions include:
    • Get a Free Mobile Website (30 minutes): Create your free customized mobile website in a 30-minute consultation with DudaMobile, a trusted mobile site developer.
    • Growing Your Business Online (1 hour): Learn more about Google's top tools for small businesses, including Google Places, Google AdWords, Google Analytics, and Google Apps. Discover how to get found and attract customers.
    • Maximizing Mobile for Your Business (1 hour): A more in-depth session on how to use AdWords on desktop and mobile to grow your business, along with tips on mobile site design.
  • Space is limited. Please register here.
November 15, 7:00 PM -- Mobile for Larger Businesses
  • This event will provide leaders from larger businesses with the information they need to get onto the mobile web and start planning their mobile strategy. Followed by a networking reception.
  • Space is limited. Please register here.

For those of you who don’t live in Mobile, we’ll keep you updated on Mobilizing Mobile by way of this blog and on Twitter #gomobile.  If you want learn more about how to GoMo, please tune in to our webinar, “Making Mobile-friendly Websites: Best Practices in Action” on November 10 at 11am PST/2pm EST.  

Mobilians, we look forward to seeing you soon!  Get ready to GoMo!

Posted by Jesse Haines, Google Mobile Ads Marketing

1Conditions apply, please see howtogomo.com/AL for details.
GoMo: Mobilizing Mobile to get Mobile, Alabama businesses on the mobile web
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