Kamis, 29 November 2012

Dialing up on click-to-call

Mobile technology is making it easier than ever for people to research products and connect with businesses while they’re on the go. But we all know that sometimes it helps to speak to a real person before making a purchase decision. In fact, research shows that 52% of smartphone users have called a business after looking for local information on their mobile devices. Calls are key in helping consumers connect with businesses in the digital age, so incorporating a click-to-call strategy on mobile is crucial for any company that does business over the phone.

Companies big and small have put click-to-call functionality front and center in their mobile ads to reach customers on the go, and have seen impressive results. For instance, Comcast incorporated click-to-call ads into their mobile strategy, and now find mobile drives more than 10% of online sales. Esurance also reduced their cost per acquisition by 20-30% compared to other channels by using Google mobile ads with click-to-call. With more than 20 million calls made through Google click-to-call ads each month, it’s clear that mobile works when driving calls to businesses. In fact, our studies have shown that adding Call Extensions to mobile ad campaigns have improved advertisers’ average click-through rates by about 6-8%.

But as any business knows, getting customers to call is only half the battle. That’s why we’ve invested in features like Google call forwarding numbers, which show detailed reporting on calls generated from your ad campaign such as call start and end time, duration and caller area code. Having this valuable information can help advertisers understand how effective their ad campaigns are at driving calls as well as the quality of those calls. Advertisers using Google call forwarding numbers see calls last over six minutes on average.



We’re working hard to continually improve the click-to-call experience for advertisers and consumers. Here are a few of the things that our team has recently been hard at work on:
  • Click-to-call button - We recently introduced a new click-to-call button for ads leveraging Call Extensions, which people can easily tap to call businesses. Early results indicate that this new design positively impacts advertiser click-through rates and call volume.
  • Expanding availability of Google call forwarding numbers - We’re also focused on bringing Google call forwarding numbers to more advertisers so they can better measure the full value that mobile is driving through calls. Already available in US and UK, we recently expanded availability to Germany and plan to expand availability to additional countries in the coming months.
  • Call Extensions for in-app ads - We also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than 300,000 mobile apps.


New click-to-call button

If you haven’t yet tried Call Extensions in your mobile campaigns, you can find instructions for enabling in our Help Center. We will also be hosting a webinar on December 5th focused on tracking call performance in your AdWords campaigns. To register for this webinar, click here.

Posted by Anurag Agrawal, Product Manager, Mobile Search Ads

Rabu, 28 November 2012

List of all 32 startering QBs in the NFL. (in case you wanted to know)

Colts: Andrew Luck
Jaguars: When healthy Blaine Gabbert now Chad Henne
Titans: Future Jake Locker(BUST!) now Matt Hassleback
Texans: Matt Scaub

Patriots: Tom Brady
Dolphins: Ryan Tanninghill(BUST!)
Jets: Tim Te- Ha Just Playin Mark Sanchez
Bills: Ryan Fitzpatrick

Chargers: Phillip Rivers
Broncos: Peyton Manning
Cheifs: Matt Cassel
Raiders: Carson Palmer

Steelers: When healthy Ben Rothlisbuger now Charlie Batch
Ravens: Joe Flacco
Browns: Brandon Weedon (older than Joe Flacco)
Bengals: Andy Dalton

49ers: Your guess is as good as mine just kidding Alex Smith according to what Jim Harbough says; Collin Kapernick according to what he does
Rams: Sam Bradfourd
Cardinals: When healthy Kevin Kolb now John Skelton
Sea hawks: Russel Wilson

Panthers: Jimmy Clausen ha remember when? no Cam Newton
Falcons: Matt Ryan
Saints: Drew Brees
Buccaneers: Josh Freeman

Eagles: When healthy Micheal Vick right now Nick Foles
Redskins: Robert Griffen the third (RGIII)
Cowboys: Tony Romo (PUT IN KYLE ORTON!)
Giants: Eli Manning

Packers: Aaron Rodgers
Bears: Jay Cutler
Vikings: Christian Ponder
Lions: Matthew, put in Shaun Hill, Stafford

ESPN Power Rankings Week 13 (NFL)

1. Texans 
Although I like the Texans this high I  do also believe that this is just too high. Good teams play the good teams good and the bad teams bad. While great teams play the bad teams good and the good teams better.The Texans have the second part down beating Chicago at soldier field is nothing to smirk at. Their two games since then have both been overtime wins over teams with losing records. Like i said I like the Texans this high I do also believe that this is just too high. MY RANK :2
2. Falcons
The Falcons?? Really? one of the most overrated teams in NFL history. While thier record says the 10-1 the numbers don't lie. While the rank 2nd in total passing they rank 28th in running the ball. We've all seen time and time again teams that pass the ball a lot can do great in the regular season however when it comes to playoff time, YOU NEED TO BE 7ABLE TO RUN THE BALL ex: last years Packers. MY RANK: 7
3. 49ers
Now here's an NFL team. Perfect balance of good receivers (Mario Manningham, Micheal Crabtree, and Vernon Davis) and  good runners in the backfield (Frank Gore and Kendall hunter). Then on defense although I don't like their secondary you gotta love Patrick Willis, Alden smith, Ahmad Brooks and Navorro Bowman, best line backing core out there. However the problem for the niners since they lost Young has been the QB, maybe Collin's the answer or maybe just another problem either way MY RANK:1
4. Ravens
The Baltimore Ravens, a hard nose team with a phenom at half-back, ray rice, who can catch it out of the backfield and run between the tackles. Torry Smith and Anquan Boldin is an unstoppable one-two punch, but with Flacco throwing to them. Huh. Either way nice on O but with an old and Ray Lewisless D, I'm not sure if I see the Lombardi in the Ravens Future MY RANK:4
 5. Patroits
Cool your Jets on these guys (see what I did there). I get scoring 49 is hard but it was still the Jets. This team still has questions in the secondary and weather or not Jerod Mayo is the next Teddy Bruscki. However the defense always comes to play. If Gronk and Hernandez stays healthy, then the Texans might want to turn around to see the Patroits Coming. MY RANK:5  
full rankings at: http://espn.go.com/nfl/powerrankings

Innovative Swipeable Gallery ad unit for tablet launches new destination for Finnair, with 5% of impressions leading to an interaction

How do you inspire excitement around an exotic travel destination that many people have never heard of? For Finnair, the answer came in the form of the new Swipeable Gallery ad for tablets. In a CPM campaign running across six European markets, nearly 5% of the impressions Finnair achieved led to an interaction. Of these interactions, 60% clicked to enter a competition and 12% clicked through to view fares on the site with the possibility to purchase.

The seeds for this success were sewn earlier this year Finnair when became the first airline to operate non-stop flights between Europe and Chongqing, China. While China’s importance among business and leisure travellers is rocketing, Finnair faced a challenge in stimulating tourism to the destination. Because travel to exotic places is an inherently sensory and immersive experience, the airline aimed to unleash the most stimulating and emotive advertising imaginable.

The goals? First, the campaign needed to be highly visual and interactive, leading people to learn as much as possible about the destination in a short space of time. Second, Finnair wanted to drive users to register for a competition (with the prize being a pair of round-trip tickets to Chongqing) and ultimately visit Finnair’s website to check the current fare offers with the opportunity to purchase tickets.


Finnair seized the Swipeable Gallery ad format as the ideal union of performance with branding. This format is part of Google’s Rich Media Designs for Mobile, a set of templates making it easy for display marketers to create rich media ads using existing assets and to implement them across platforms including mobile and tablet. In essence, the designs enable advertisers to create beautiful and highly interactive ads with no HTML5 expertise.

The Swipeable Gallery ad used by Finnair consists of links to make a booking or to enter the competition. But the main content of the ad is a range of compelling imagery from cityscapes to ancient sculptures to tantalising local food. The viewer can swipe horizontally to browse the gallery. Clicking on any image will expand it to full screen size, effectively allowing the viewer to dive into the irresistable sights of Chongqing.

Want to learn more about the tablet’s potential for driving awareness and sales? Read the full case study here.

Posted by: Matt Brocklehurst, Product Marketing Manager, Mobile Ads

Intro.

I would just like to start off by saying thank up to all who read this blog whether it be myself and God or many others. Just as a forewarning there will be an extreme byes to the greatest state on Earth Michigan. Report here for the best scores, predictions, and analysis, on all of the latest and greatest sports. Only on blogspot.com sponsored by google. Also as another forewarning all of  my predictions will be dead accurate and be scarceily perfect the picks I make are %100 mine so please if you have a pick to question then your wrong. So without further or do here we go...

Selasa, 27 November 2012

New Branded Video mobile ads bring Dishonored action video game to life and record a 13% click-through rate

An inspiring mobile ad campaign for the new video game Dishonored drove viewers to a four-minute trailer on m.youtube, achieving an incredibly successful click-through rate of 13% over the 12 days that it ran. By incorporating the Dishonored promotional trailer into the new Branded Video format from Google’s Rich Media Designs for Mobile, the short clip created serious excitement around the game in a compelling new way.

Dishonored is a first-person neo-Victorian stealth action-adventure video game. Because it’s not part of an established franchise, its creators Bethesda Softworks needed to grab the attention of gamers and educate them very quickly about the unique gameplay of Dishonored. So when Bethesda gave its agency Target Media the task of raising awareness about the brand-new game, everyone was in agreement: Dishonored deserved advertising as visually remarkable and as captivating as the game itself.


The idea was to use the visually stunning announcement trailer to establish Dishonored in a front-of-mind position among the game’s tech savvy target market, building up awareness in the key demographic in the lead-up to the game’s launch. Target Media understood that the target audience of early adopters and committed gamers were likely to be heavy users of smartphones and tablets, so the Branded Video format for mobile was a perfect fit. Google’s Rich Media Designs for Mobile templates are designed to make it easy for advertisers to create ads using existing assets and then implement them across platforms including mobile and tablet. All Target Media had to do was use the Branded Video template to embed a short 20-second version of the game’s trailer on a backdrop comprising a key image from the game. By using just these two assets, the cost and turnaround time of the custom ad unit was kept to a minimum.

The clip plays with full in-line video and audio, meaning that the user can view it in place rather than being redirected outside of the ad to the native video player or their device. The aim was to get the maximum number of targeted views for the short trailer and also to drive users to click to Bethesda’s YouTube channel to watch the full four-minute version. The ad ran on the AdMob network, which provided the perfect platform to reach an audience of gamers when they were on their mobile devices. The timing of the AdMob campaign was coordinated with desktop efforts to complete a powerful multi-screen approach.

To learn more about the campaign’s success, see the full case study here.

Posted by: Matt Brocklehurst, Product Marketing Manager, Mobile Ads

Kamis, 15 November 2012

Get local in time for the holidays and beyond

This holiday season, make it easy for your customers to find, visit, and call your business with AdWords location targeting and location extensions. Location targeting shows your ads to customers in specific geographic areas you want to reach, while location extensions dynamically attach your business address and phone number to your ads. Today, we are announcing a few improvements to these two features and making them available in more countries to help your business “get local” for the holidays.

What’s new

1. Introducing airport targeting: A new way to reach travelers on the go

Whether people are checking a flight status or passing time before take-off, mobile and tablet devices have become indispensable for airport-goers. With the launch of airport targeting, businesses are now able to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports around the world via AdWords.  



With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your mobile application to airport travelers, amplify interest in your in-airport campaigns, build your brands with mobile display ads, and much more.  Plus, you can easily review the performance of these campaigns using geographic performance reports.  

2. Location extensions and sitelinks show together
Location extensions can now be shown alongside one-line sitelinks in text ads (on desktop and laptop computers) and will continue to show with two-line and three-line sitelinks. If you have a multi-channel business, consider using location extensions in addition to sitelinks to help you highlight specific areas of your business.    





3. Larger, more useful maps
Location extensions on desktop and laptop computers will now appear with a larger, more engaging map panel that will replace the current expandable map. When the location extension address is clicked, this new map panel appears to the right of the top search results.



Early testing suggests that users will click to see locations on a map more frequently than with our previous design.  

4. Better location matching for customers
Features such as postal code targeting in the U.S., have enabled us to show closer and more relevant locations to your customers from within your location extensions. At the same time, if you have a specialty or destination business such as a niche boutique or a ski resort, your location extensions can be shown to people who are located nearby, but who aren’t within your business’s postal code -- so you also can attract customers who are willing to travel longer distances to visit your business.


5. Online conversion reporting for Location Extensions
If you use AdWords conversion tracking, you probably want to know how location extensions affect your online conversion rates. Earlier this year, we included online conversion data within ad extensions reports to help you analyze the overall impact of location extensions on online conversions and measure your online conversions per location more effectively.

6. Geo-targeting and location extensions available in more countries
In addition to previously announced updates to location extensions and geo-targeting options in more countries, we’re excited to make location extensions available in Argentina, Bulgaria, Romania, Russia, UAE, and Vietnam.

We have also expanded geo-targeting options in the following countries: counties in the United Kingdom, departments in France, and cities in Argentina, Russia, and United Arab Emirates.

Here’s a
full list of location targets available globally.

Get local
We hope these improvements will make it easier for you to highlight your local business information for customers, both during and after this busy holiday season. If you’re new to local ads, or would just like to learn more, check out our help center for step-by-step instructions on setting up location extensions and location targeting. And, you can always contact AdWords support.

Posted by Smita Hashim, Group Product Manager

Registration opens for DJCamp2013 in Istanbul

[Update 08/01/2012: All the places for this workshop have now been taken. However, if you are interested in attending, please add your name to the waiting list and we'll let you know if any additional places become available]

Registration is now open for the much-anticipated DJCAMP2013 Istanbul – a two-day workshop designed to inspire and equip journalists with the skills they need to find and shape data into stories with impact.

Presented by internationally-recognised digital journalism thought leaders and experienced data journalism trainers Sarah Hartley and Megan Knight, this hands-on workshop will run over the weekend of 26th and 27th January 2013 at Istanbul Bilgi University's Santral Campus. DJCamp2013 is part of the series of activities of the MADE project, which aims to support innovative news entrepreneurs in Turkey  and the UK.

In addition to spaces reserved for those who participated in the recent MADE: Turkey Weekend for Startups, 15 additional spaces are available to professional journalists and  journalism  academics.

You'll find more information about the workshop and alshow you can reserve your place available here.

Senin, 12 November 2012

2012 was the breakthrough year for digital persuasion across 4 screens

The 2012 campaign will be remembered as the first four screen election.  

The Internet has fundamentally transformed how voters receive information on candidates and issues. Access to political information no longer comes from one place, or one screen. That means that campaigns that adapted to this new reality - and adopted a four-screen strategy to persuade and connect with voters -  more often than not won.  The trend is clear:  those who invest in online win.  In fact, 9 of the top 11 US Senate races who spent more online with Google won on Tuesday. 


Let’s look at how the four screens worked together in the closing days of the race.

Of the four screens, mobile’s role in political campaigning grew the most from 2008.  Voters use their devices to stay up to date about key issues, look up quick answers, or find last-minute information like where to vote. Candidates who recognized these behaviors and developed mobile strategies to reach people on their smartphones were able to drive voter interaction.  Specifically, we found that as election day neared, voters turned to their mobile devices for election-related information.
  • Total US Mobile searches related to finding a voting location increased by 164% from Monday to Tuesday. This trend was even more pronounced in battleground states.


  • Quite a few voters leave their homes on Election Day and are still undecided. On the day of the election, throughout the US, the majority of Obama-related searches occurred on mobile devices as millions of Americans stood in line and travelled to their polling places.
Search, especially on larger screens like laptops, is an essential voter tool for fact-checking and education.   It is also a critical campaign tool for rapid-response and persuasion.  We saw campaigns and issue advocacy groups use search to respond, educate or even ‘bracket’ events in real-time.  There was a real shift toward voters using (and trusting) the Web as a fact-checker, especially around offline events like debates.  64% of voters use the Internet to verify or “fact check” a claim made by a candidate or issue group and it is clear that it is key to formulating voting decisions.  
  • In Maryland, where same sex marriage legislation was passed, total searches for gay marriage increased by 482% from the same period last year.
  • Since April 2011, when Romney officially entered the race, over 700,000 videos mentioning Obama or Romney have been uploaded to YouTube, and these videos account for 2.8 billion views.
Television - especially around live campaign events like debates - is a powerful catalyst to drive action on digital devices.  Savvy campaigns built presences across all screens to stay connected with voters that are driven online by TV to fact-check or research.  



And, finally, while tablets are still a relatively new device, they distinguished themselves as an important tool this election. The most notable role that tablets played was as a couch companion, helping voters find more information and react to the things they saw on TV. While this TV + Tablet multi-screening was the most mainstream behavior, we are also seeing a growing number of people who are turning to tablets first to consume news and find information.

  • During the second Presidential Debate, energy-policy related searches on tablets spiked by 359% immediately after the question about gas prices. This shows how people reach for their tablets in response to things on TV.

Campaigns who don’t come to grips with these changing voter behaviors will have a harder time giving that victory speech on Election Night.  Campaigns who go online and develop a multi-screen approach to persuading and connecting with voters will win.  It has never been more clear that the road to victory requires a four screen strategy.

Posted by: Jennifer Gross, on behalf of the Politics & Elections Team

Minggu, 11 November 2012

Jumat, 09 November 2012

Anti-Putin protester gets 4 ? years in jail

MOSCOW (AP) ? The first of 19 defendants being tried for participating in a massive rally against President Vladimir Putin's return to the Kremlin that turned violent pleaded guilty on Friday and was sentenced to 4 ? years in prison.

The cases are seen as litmus test about whether the government plans to continue a crackdown on dissent.

None of the other defendants have pleaded guilty and they could receive longer prison terms if convicted.

The May protest was part of a series of anti-Putin rallies that erupted across Russia after fraud-plagued parliamentary elections. The demonstrations drew tens of thousands of people in the largest show of discontent in the country since the 1991 Soviet collapse.

In Zamoskvoretsky district court in Moscow, 36-year-old gym owner Maxim Luzyanin pleaded guilty on Friday to assaulting police and pelting them with pieces of asphalt when scuffles broke out during the May opposition rally in central Moscow. He was given a 4 ? year sentence.

None of the 18 other defendants charged with participating in the protest violence have pleaded guilty.

Opposition leaders said police provoked the violence and called Luzyanin's sentencing part of a Kremlin-orchestrated persecution of government critics.

"They'll give the others eight (years) now," Alexei Navalny, a charismatic anti-corruption activist and the protest movement's semi-official leader, tweeted.

During Luzyanin's trial, prosecutors had asked for 6 ? years of the maximum sentence of 8 years.

Judge Andrei Fedin said the court decided to give Luzyanin a shorter sentence for several reasons: his guilty plea, his testimony to investigators against other defendants, and his 15-year-old son and dependent mother.

Lawyers and opposition leaders had expected Luzyanin ? who was already under a suspended sentence for extortion ? to get a shorter sentence after cooperating with prosecutors.

Luzyanin had requested an expedited trial, which meant he could receive no more than two-thirds of the maximum sentence and could not challenge evidence.

But afterward his lawyer, Sergei Shushpanov, said his client would appeal his sentence.

Pavel Chikov of the Agora human rights lawyer association, which represents several of the 18 other defendants, said Luzyanin's sentence showed prosecutors "definitely want everyone in prison for a long time in order to frighten the rest of the activists."

Chikov said, "This sends a clear message: Protesters will believe they will get a long sentence just for protesting Putin."

Luzyanin's admission to participating in riots could make it easier to convict the others, whose lawyers have insisted the rioting was spontaneous, not preplanned.

Those defendants also could be held responsible for damage to asphalt in a square where the violence took place, which the court has estimated at $900,000.

Previous anti-Putin rallies had been peaceful. Crowds carefully kept to agreed-upon meeting-places and routes, even making a point of thanking police who stood guard in vast numbers, but did not interfere.

Scuffles broke out at the May protest after police blocked demonstrators from proceeding along the agreed route, creating a bottleneck. Some frustrated protesters attempted to break out from the "kettle" and made for the Kremlin.

Club-wielding officers wearing helmets seized demonstrators and hauled them to police vehicles, dragging some by the hair, others by the neck. Several protesters were injured, including people with blood streaming down their faces and bruises from police truncheons across their backs.

The trials of the remaining 18 defendants are scheduled to start in March, when the ongoing investigation is scheduled to end. Hundreds of investigators have interviewed thousands of witnesses, Russian media reported.

Source: http://news.yahoo.com/anti-putin-protester-gets-4-years-jail-170654448.html

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Ex-oilman Welby named archbishop of Canterbury

LONDON (AP) ? How will Justin Welby lead the world's Anglicans and heal their deep divisions? Even he is not sure yet.

Welby generated high hopes but few clear expectations Friday as British Prime Minister David Cameron announced the 56-year-old former oil executive was being promoted to archbishop of Canterbury after only a year's experience as a bishop.

"We don't know much about him and there are very few expectations because he has been a bishop for such a short time," said Paul Handley, managing editor of the Church Times newspaper.

But, he said, initial signs were "very encouraging and impressive."

Welby, appointed last year as bishop of Durham in northeastern England, worked for 11 years in the oil industry, rising to treasurer of Enterprise Oil before deciding he was called to the priesthood.

A skilled mediator who has worked to resolve conflicts in Nigeria and elsewhere in Africa, he will lead a global Anglican Communion riven by sharply divided views on gay people and the place of women in the church.

As the 105th holder of a post that stretches back to the 6th century, Welby takes over after Rowan Williams retires in December.

Welby said he felt privileged and astonished to be chosen to lead the church at "a time of spiritual hunger."

"It's something I never expected," Welby told reporters, saying he had been "overwhelmed and surprised" to be offered the job.

Welby declined to take questions about the contentious issues of female bishops and the church's attitude toward homosexuals and said "I don't have a detailed plan" for promoting growth in the church.

Reaction to his appointment was positive.

Jonathan Gledhill, bishop of Lichfield, called the appointment "daring and imaginative."

"Everybody seems to like him, those who know him," said Stephen Parkinson, U.K. director of the traditionalist group Forward in Faith.

The Rev. Bob Callaghan of Inclusive Church, which campaigns against discrimination based on sexuality or gender, said Welby's appointment was "quite a brave statement by the church: We'll have something fresh and new and see where it goes."

Rod Thomas, chairman of the conservative evangelical group Reform, said Welby "has great credibility as a mediator and a friend of Africa, so we will be praying" that he can heal some of the splits in the Anglican Communion.

Women and the Church, which has campaigned for female bishops, said it was encouraged that Welby had worked with women as equals in the business world.

Welby supports the ordination of women as bishops, and indicated that his thinking on legally defining same-sex unions as "marriage" ? which he and other bishops have opposed ? was evolving.

"We must have no truck with any form of homophobia in any part of the church," he said, adding that he planned to "listen to the voice of the LGBT communities and examine my own thinking."

The closely cropped, clean-shaven Welby joked that "I've got a better barber and spend more on razors than Rowan Williams."

But he praised Williams ? a self-described "hairy lefty" ? as "one of the greatest archbishops of Canterbury."

Even before formally becoming archbishop, Welby could face a test of his mediation skills later this month when the church's governing General Synod votes on allowing women to serve as bishops. He supports that change, but the latest proposed compromise has drawn fire from activists on both sides ? either as being too weak or going too far.

Welby was also recently appointed to the U.K. Parliamentary Commission on Banking Standards, which is examining possible reforms of the industry, and he serves as ethical adviser to the Association of Corporate Treasurers.

He has denounced multi-million executive pay packages in big British companies as "obscene" and has said the Occupy movement "reflects a deep-seated sense that something is wrong."

Before seeking ordination, Welby spent six years with French oil company Elf Aquitaine and then as treasurer of exploration company Enterprise Oil in 1984. He resigned in 1989.

Following ordination in 1993. he was a parish priest for nine years before moving to Coventry Cathedral, as co-director of international ministry. In 2005, he became co-director of the cathedral's conflict reconciliation ministry in Africa.

He estimates he has visited Africa 60 times since 2002, involved in reconciliation efforts between Christians and Muslims in northern Nigeria, and in the Niger Delta where tensions are high between residents and the oil industry.

He has spoken of having to "establish relationships with killers and with the families of their victims, with arms smugglers, corrupt officials and more."

Bishop Brighton Malasa, chairman of the Anglican church in Malawi, said he had met Welby and found him to be a good man, a humble person, so cool."

In 2007 he was appointed dean of Liverpool Cathedral, Britain's largest church. He caused a bit of controversy there by allowing John Lennon's "Imagine" to be played on the cathedral bells.

Welby is an enthusiastic user of Twitter, a tool he intends to use as archbishop "if I am not stopped forcibly."

He and his wife, Caroline, have two sons and three daughters. Their first child, a 7-month-old girl, was killed in a traffic accident in 1983.

__

Associated Press Writers Jill Lawless in London and Raphael Tenthani in Blantyre, Malawi contributed to this report.

Source: http://news.yahoo.com/ex-oilman-welby-named-archbishop-canterbury-124415452.html

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Kamis, 08 November 2012

How HTML5 is changing the game for creative innovation and mobile development

We’ve heard a lot of talk about HTML5 and it’s potential to alter the way ads are developed and trafficked online, but we wanted more details. So we chatted with Wook Chung, Product Manager for DoubleClick Mobile, to hear his thoughts on the changing landscape.

Q: So what’s the big deal with HTML5? (Why should people care about it?)
A: We’re living in a multi-device era where people use a variety of devices to meet their daily needs. Advertisers want to reach their audience on all surface areas and HTML5/Javascript is the only known language that runs across all modern day devices. With HTML5, a given ad creative can potentially run everywhere.

Furthermore, HTML5 gives advertisers access to native device features such as touch, gyroscope, GPS, and even 3D graphics acceleration. Creatives now have access to many more primary constructs which translates to infinitely more possibilities in what content can be. With HTML5, we have an opportunity to revolutionize digital advertising. Finally, the HTML5 spec is still yet to be finalized, which means it can remain agile in adapting to hardware innovations.

Q: How does HTML5 specifically improve the possibilities for mobile ad development?
A: HTML5 is the only known language that runs across all major mobile operating systems and browsers. Without it, mobile advertising would be relegated to custom native code rendering governed by ad SDK providers. It would not be scalable and designers would be severely limited in flexing their creative muscles. With HTML5, we can now unleash all sorts of possibilities. Currently, the majority of the mobile ads seen out in the internet are static images. We can change this with HTML5.

Q: How is Google and Doubleclick thinking about HTML5?
A: Google has been a strong supporter of the HTML5 standards alongside other companies and organizations. Through our contribution to the WebKit open-source project and our Chrome browser, we continue to push the boundaries in showcasing what is possible with HTML5. You can check out the latest HTML5 innovations and experiences in our Chrome Experiments projects or HTML5Rocks.com. Another great example is Google Maps on browsers that use WebGL for 3D renderings.

Just as Google places a high priority on HTML5, we also envision a healthy ad ecosystem based on HTML5 ads. We see a world where a single creative can potentially run on any device, any screen size, and naturally respond to user interactions and device movements. To realize this vision, Google is working with industry partners to establish HTML5 ad standards, educating creative agencies on HTML5, and building products and services that can support these ads, from our DoubleClick platform to our ad networks and SDKs.

If you work on a creative team at an agency, we would love to hear from you to understand how you're currently creating HTML5 ads and how you'd like to be creating them in the future.

Please complete this short survey to let us know how we can better meet your needs. You can enter to win one of two Nexus 7 tablets if you complete the form!*
*Only participants located in the United States, who submit their email addresses, are eligible to win prizes. Winners will be selected on November 30th, 2012 and notified within 2 weeks.

Posted by Becky Chappell, Product Marketing Manager, DoubleClick Rich Media

China hauls away activists in congress crackdown

In this photo taken Nov. 2, 2012, a Chinese police officer checks the identity card of a visitor on Tiananmen Square in Beijing. Authorities want no more surprises as party leaders convene in the capital, and rights groups say the wide-ranging crackdown on critics bodes poorly for those who hope the incoming generation of leaders will loosen restrictions on activism. (AP Photo/Andy Wong)

In this photo taken Nov. 2, 2012, a Chinese police officer checks the identity card of a visitor on Tiananmen Square in Beijing. Authorities want no more surprises as party leaders convene in the capital, and rights groups say the wide-ranging crackdown on critics bodes poorly for those who hope the incoming generation of leaders will loosen restrictions on activism. (AP Photo/Andy Wong)

In this photo taken Tuesday, Nov. 6, 2012, Chinese paramilitary policemen guard the bridges leading to Tiananmen Gate in Beijing. Authorities want no more surprises as party leaders convene in the capital, and rights groups say the wide-ranging crackdown on critics bodes poorly for those who hope the incoming generation of leaders will loosen restrictions on activism. (AP Photo/Alexander F. Yuan)

Chinese petitioner Wang Xiulan pauses while she speaks during an interview in Beijing Tuesday, Nov. 6, 2012. Wang has been trying for two decades to draw central government attention to what she says is local police mishandling of an assault she suffered in her native Harbin city. Wang narrowly avoided being forced back home by assuming a fake identity and is now in hiding, but her ordeal paints a picture of the police dragnet aimed at preventing anyone perceived as a threat or a troublemaker from being in Beijing when an all-important leadership transition begins Thursday, Nov. 8. (AP Photo/Alexander F. Yuan)

A newly-arrived petitioner from southern China's Hunan province rests on a bed of a rental room that was raided by unidentified men a week ago, on the outskirts of Beijing Tuesday, Nov. 6, 2012. The woman has been petitioning to draw central government attention to get back her compensation from local government after a forced home relocation. "There is no law in China, especially for us petitioners and ordinary folk," another petitioner said in an interview with The Associated Press, complaining about the impunity with which authorities detain "petitioners" - people who bring local complaints directly to the central government in an age-old Chinese tradition that has continued during the Communist Party era. (AP Photo/Alexander F. Yuan)

(AP) ? During her 30-hour train journey to Beijing, Wang Xiulan ducked into bathrooms whenever the conductors checked IDs. Later, as she lay low in the outskirts of the capital, unidentified men caught her in a nighttime raid and hauled her to a police station. She assumed a fake identity to get away, and is now in hiding again.

Wang's not a criminal. She's a petitioner.

She's among many people attempting to bring local complaints directly to the central government in an age-old Chinese tradition that has continued during the Communist Party era. But police never make that easy, and this week, as an all-important leadership transition begins, a dragnet is aimed at keeping anyone perceived as a threat or a troublemaker out of Beijing.

"There is no law in China, especially for us petitioners and ordinary folk," Wang, 50, said in an interview with The Associated Press. "Even common gangsters and hoodlums get to leave after they serve time for crimes, but for us, if we get locked up, we never know when we might be freed."

Authorities want no surprises as the handover of power begins in the capital Thursday. The transition already has been rocked by the party's messiest scandal in decades, involving a former high-flying politician now accused of engaging in graft and obstructing the investigation into his wife's murder of a British businessman.

Rights groups say the wide-ranging crackdown on critics bodes poorly for those who hope the incoming generation of leaders will loosen restrictions on activism.

"China's top political leaders are very nervous, as they have since early this year been consumed by one of the most destabilizing and disharmonious power struggles in decades," said Renee Xia, international director of the Chinese Human Rights Defenders. The group estimates that hundreds or thousands of people have come under some kind of restriction in preparation for the party congress.

Lawyers have been held under illegal house arrest, dissidents sent back to their hometowns and activists questioned. Internet users report difficulties accessing many websites and the failure of software meant to bypass Internet filters.

Veteran activist Huang Qi, who runs a website on petitioners like Wang, said nearly 1,000 people have contacted him over the past few weeks to complain that authorities have hired thugs to harass and beat them.

"I hope that the Chinese authorities will face up to the social problems," Huang said in an interview. "Using violence will only escalate the resistance."

The crackdown reflects the leadership's nervousness as slowing economic growth exacerbates public outrage over corruption, social injustice, pollution and favoritism toward state-run agencies and the elite at the expense of ordinary people.

Under normal circumstances, petitioners are relatively safe once they reach Beijing's outskirts, though in their home provinces they are almost perpetually on the run from hostile local officials or thugs-for-hire who want to nab them before they can get an audience with central government agencies.

Now, however, even the capital's fringes are off limits.

Wang, a petite woman with shoulder-length hair neatly tied back, has been trying for two decades to draw central government attention to what she says was police mishandling of a serious assault she suffered in her native Harbin. Not only did her attacker go unpunished, but Wang ended up getting dismissed from her job years later.

Wang arrived in late October in Lu Village in Beijing's southwest, where petitioners have sought refuge for years. A police post guards the road into the village, and residents say officers have lately blocked petitioners from entering.

Wang had rented a bed ? a wooden plank on bricks ? in a tiny concrete room shared with two others. A gang of two dozen men barged in one night at 11 p.m., demanded to see her ID, searched her belongings and grabbed her cellphone.

"I was scared to death when they suddenly barged in here," Wang said, pointing at the door, where the lock had just been replaced.

The men refused to identify themselves and bundled her into a minivan with other petitioners. At another stop, she saw a couple dragged into the vans in their pajamas, the woman wearing only one shoe.

All were taken to a police station in nearby Jiujingzhuang village, where many petitioners say police process them for return to their hometowns. Using someone else's identity, Wang was able to evade police suspicion and was released. Many of the others were sent back, she said.

The raids are having an effect. The compound that houses her room and others now has only a handful of residents, down from about 30.

"They've all been chased away, caught or scared home," said Liu Zhifa, a 67-year-old petitioner from Henan province and one of the holdouts. Liu confirmed Wang's description of the Oct. 31 raid and described his own encounter with thugs breaking his lock and entering his room three times in one night in mid-October.

"I asked them to show their identifications, and they yelled at me, saying 'What right do you have to see our identification? Who do you think you are?" said Liu. "They were ruthless. The authorities and the police are working with people in the underworld."

A police officer who would only give his surname, Wei, answered the phone at a Jiujingzhuang police station (not 'the' because the police station has another name) and denied that authorities were raiding petitioners' villages. "We only act according to the law," Wei said. Questions about the broader crackdown were referred to the Beijing public security bureau, which did not respond to faxed questions.

The crackdown has extended to lawyers such as Xu Zhiyong. He said Beijing authorities have held him under informal house arrest since mid-October, stationing four or five guards outside his apartment in Beijing around the clock.

Xu has campaigned for years against Chinese authorities' use of "black jails," or unofficial detention centers run by local governments to hold petitioners. The government has denied the existence of such facilities, but even the tightly controlled state media have reported on them.

"The illegal restriction of a citizen's personal freedom for a long period of time is criminal behavior," Xu wrote in an email. "In an authoritarian state, this type of crime takes place everywhere."

Authorities in Shanghai also have ratcheted up pressure on critics, sentencing veteran women's rights activist Mao Hengfeng to a year and a half of labor camp. Mao, accused of disturbing social order, had been detained in Beijing in late September, said her husband, Wu Xuewei, who indicated she was being put away to silence her before the party congress.

Even dissidents' relatives have come under pressure. Beijing activist Hu Jia said he was warned by police to leave town, and that even his parents told him that police had told them to escort him to his hometown.

"My parents said to me: 'Hu Jia, you don't know what kind of danger you are in, but we know,'" he recounted in a phone interview from his parents' home in eastern Anhui province. "They said: 'Beijing is a cruel battlefield. If you stay here, you will be the first to be sacrificed. Don't do this.'"

___

Follow Gillian Wong on Twitter at twitter.com/gillianwong

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-11-06-AS-China-Congress-Crackdown/id-f867ee126dc7458f82568dfc643c9741

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Rabu, 07 November 2012

Marketing guru 101: How To Build A Simple Online Business

There are many different ways you can make money online and one of the best is creating an online business. This is much simpler than you may think it consists of creating a presence, marketing the presence, and earning money from the traffic that arrives. The first thing you should do is begin creating presences. This is difficult in the beginning, but after a while of creating new content and publishing it online you will find it easier and easier. Creating the presence is only the first step of an online business next comes internet marketing and is far more difficult and time consuming. This is what will separate you from the rest of the websites within your niche. A quality internet marketing campaign should be set up for the long term and only consist of whitehat methods. Do not fall for easy black hat techniques which focus on tricking the search engines. These techniques will usually end up getting your website banned. The final step of online business is monetizin g the traffic that comes to your presence.

Creating content should be the focus of your online business. This will be the greatest source of visitor satisfaction, incoming links, and traffic generation. There are many free places you can go to publish content the first being your own presences. Use free resources such as blogger.com, squidoo.com, and wordpress.com to publish content on a frequent basis. Once you have the content published use external resources such as article directories to market the article further and link back to the websites which have monetization links. This will help them begin ranking higher in the major search engines which will generate more traffic and a higher income for your online business. Create content that is within a general niche. This will lead to you becoming known as an expert within your niche and webmasters as well as your audience taking your presence and content more seriously.

Driving traffic to a presence will take much work. This is the hardest part about being a webmaster, but if you are one of the lucky few who are able to master search engine optimization and rank first in Google for competitive keyterms making money will not be nearly as difficult. Search out Google for basic free SEO tutorials to get started. Once you get the basics down use article directories, blogs, and forums to fine tune your skills. The more time you spend learning about search engine optimization the more success you will have when implementing it into your online business. If you are not sure where to begin link building I recommend using linkmarket.net for link exchanges, article directories which you can find by searching for "list of article directories", and submitting to the free directories at directorycritic.com. These resources will give you access to thousands and thousands of free one way keyword optimized links.

Monetization will also be an important part of creating an income for your online business. There are many resources online which include affiliate marketing, ppc publishing, and selling your own products.

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Source: http://janiedellison83.blogspot.com/2012/11/how-to-build-simple-online-business.html

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App promoters: Are you prepared for a surge in downloads this holiday season?

With 29% of shoppers planning to purchase smartphones this holiday season, there’s no doubt that some of the shiniest new mobile devices will be wrapped up under the tree this Christmas. Little time will be wasted before happy new smartphone and tablet owners begin searching for the best apps to fill these new devices. So it’s no surprise that according to Google Trends, during the week following Christmas last year, searches for “best tablet apps” rose by more than 70%, while searches for “free phone apps” jumped by about 37%. The holidays are prime time for app promotion, so it’s important for marketers to make sure their app stands out from the crowd.

Maximizing reach with search and display ads
Whether you have a shopping companion app, a banking app, or a mobile gaming app, it’s important to reach the right audience to drive downloads and increase awareness. Many marketers have made mobile work for them by using search and display strategies together to raise interest and drive downloads of their app.

TripIt, a mobile travel organizer, used click-to-download ads on Google Search and the Google Display Network to promote their app to business travelers on the road. By creating and optimizing display ads within other apps, TripIt increased downloads by more than 75% and slashed cost-per-download by more than 96%. According to Rhonda Hanson, senior director of search marketing, promoting their app with mobile ads allowed TripIt to, “redirect the dollars we've saved on app promotion to improving our app and providing a better trip-organizer service to our business travelers.” Download the full case study here.




Maximizing ROI with Conversion Optimizer
Savvy advertisers also know they can take app promotion to the next level with optimization tools. Leading mobile game developer GREE promoted their apps to gamers using Google Search click-to-download ads along with image and text ads on the Google Display Network. To make sure they were getting the best return on investment for their in-app display ads, they used Conversion Optimizer for apps to reach their cost-per-download targets. This automated campaign optimization helped them improve app download rates by 150%, decrease cost-per-download by 52% and improve click-through rates by 49%. Download the full case study here.




If you haven’t already created your holiday app strategy, it’s not too late. Here are some things you can do to win across search and display:
  1. Make sure you’re reaching people when they search for apps like yours and help them easily download your app with click-to-download ads and mobile app extensions
  2. Reach relevant users within over 300,000 premium apps on the Google Display Network with image and text ads
  3. Track downloads on Android and iOS with AdWords conversion tracking and optimize ROI with the automated bidding feature, the Conversion Optimizer for apps
  4. Measure in-app user activity with Mobile App Analytics in order to optimize
  5. Increase app promotion campaign budgets for the holidays to account for additional ad clicks

For more on how you can drive cost-effective app downloads with Google AdWords, check out this recorded Learn with Google webinar.   

Posted by Jessica Sapick, Product Marketing Manager, Mobile Ads

Kamis, 01 November 2012

New data shows surge in holiday mobile searches and ad clicks, signals marketer opportunity

With the holiday season just weeks away, we sought out to understand how mobile behavior changes during national holidays throughout the year, particularly when people have a day off from work or school. What we found was a surge in activity on tablets and smartphones during these holidays, showing that when people are away from the office kicking back at home or out shopping, they increasingly turn to their smartphones and tablets nearby. More surprisingly, while we consistently saw mobile searches spike on holidays, we discovered an even more pronounced surge in mobile ad clicks, signaling that people are particularly interested in shopping and connecting with businesses.

For example, while Americans celebrated Labor Day this year with barbecues, family trips and shopping, they also often turned to their mobile devices nearby. Searches on smartphones were 7% higher compared to those on a typical Monday, and searches on tablets jumped by 25%. But perhaps more interestingly, clicks on mobile ads spiked even more dramatically in comparison to other average days. The chart below shows that on Labor Day, ad clicks on smartphones grew 9% compared to the average number of ad clicks on a typical Monday, while ad clicks on tablets jumped 39%.



This means that not only are people searching more on their mobile devices during holidays, but they’re actively looking to connect with businesses. So whether shoppers are using their free time to pick up a last-minute gift or buy holiday party supplies, this behavior presents an important opportunity for marketers to engage the mobile shopper.

We see these same mobile trends during holidays throughout the year, but find that they’re particularly pronounced on big shopping days like Thanksgiving, Black Friday and Cyber Monday. For example, while smartphone searches last Black Friday rose by 17% compared to a normal day, ad clicks on smartphones that day jumped by 61%. Likewise, while tablet searches rose by 40% last Black Friday, clicks on tablet ads shot up by more than 100%, and stayed above average in the days following.


So what does all of this mean for businesses? Quite simply, it means that with people turning to more devices during the holidays, there are more opportunities for them to find and connect with you, whether they’re at home or on the go. Here are a few things that you can do to make sure you’re ready:

  1. Make sure that you have campaigns or new ad text for your holiday promotions or messages.
  2. Increase your budget cap on holidays to account for additional clicks.
  3. Adopt an always-on strategy to make sure your budget lasts throughout the day. Consumers are researching and shopping at any time throughout the day and you should make sure you can be found.
  4. Segment your historic campaign performance by device to understand how people interact with you across different devices like smartphones and tablets, and tweak your campaigns accordingly to capitalize.
  5. Expand keyword lists to include holiday-related terms and ensure you have keyword parity between your desktop and mobile campaigns so you’re reaching potential customers regardless of what device they’re using.

Posted by Ben Taggart, Mobile Analyst