Kristen Stewart Says Goodbye to Bella

Mert Alas and Marcus Piggott/W While Kristen Stewart can definitely work it on the red carpet, she usually seems most comfortable in a pair of skinny jeans and Converse kicks. But in the September issue of W magazine, the "Twilight" star looks utterly gorgeous thanks to the retro glam "Valley of the Dolls"-inspired styling.



In the interview, Stewart reveals that although she never realized the "Twilight" franchise would become as big as it did, she's personally always had an interest in vampires. "I love me a vampire," she laughs. "I was 17 when I read Twilight, and at the time it was so perfect for me. The script was about young kids who think they can handle stuff that they just can't. And they're going to do it anyway. Because, why not? Just torture yourself. I relate to that. Vampires are a little dangerous -- and we girls like to test ourselves."



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The 21-year-old actress also notes that it was pretty "major" filming the final scenes in "Breaking Dawn" -- which include a wedding and a honeymoon -- as Bella Swan with her real-life beau Robert Pattinson.









"The last 'Twilight' book is filled with BFDs, things that people have been waiting for for so long," she notes. "For me, it was ridiculously dramatic: I get married, give birth, the baby has an incredibly accelerated growth rate we're all very concerned about, and I say goodbye to my dad for the last time ever. It was all big -- I could never go, 'Whew, I'm losing this character.'"



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But while she definitely knew it was going to be tough to say goodbye to Bella, it took a while before the reality of it all really sank in. "I'd been anticipating that end-of-Bella moment. I was going, 'Oh, my God -- I wonder how I'm going to feel," shares Kristen. "And the last scene of the shoot was at the wedding. Every single character was there on set. At the end of that day, I was kind of whacked. And so I never really had that moment then. Instead, it happened later. We needed to film one more sort of honeymoon scene and we went to the Virgin Islands. After that scene, my true final scene, I felt like I could shoot up into the night sky and every pore of my body would shoot light. I felt lighter than I've ever felt in my life."



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Mert Alas and Marcus Piggott/W



Unfortunately, Stewart still hasn't found a way to lighten up when it comes to her star status. "It's a funny thing: You want so badly for people to see what you do -- you're proud of it -- and I like the effect that movies have on people. But the attention can also make me uncomfortable. In certain situations, people say to me, 'C'mon, what's wrong with you?' I apologize. I love what I'm doing, but I'm a little uncomfortable."

Kristen Stewart

Kristen Stewart (born April 9, 1990) is an American actress. Born and raised in Los Angeles, Stewart began her acting career at the age of 8, when she appeared in Disney's The Thirteenth Year. Her most recent and high-profile role is that of Bella Swan, the main character in Twilight. Find Kristen Stewart news, videos, and pictures here.

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A new Google search ads experience for tablet devices

Updated links added 7/29/11

We’re excited about the growth we’ve seen in tablet usage over the past year, and we’re continuing to improve the user and advertiser experience on tablets with full internet browsers. Today we announced the launch of a refreshed Google Search for tablet users. Now tablet users can experience an optimized version of Google Search designed to maximize the screen real estate of a tablet and be easy to navigate via touch.  
 
In turn, we’ve updated the look and feel of search ads on tablets to customize the experience for tablet users. Aside from the visual changes, the number of ads which show on Google Search will now be dependent on the orientation of a tablet:

• If you enter in a search query when the tablet is in landscape mode, there will be a maximum of two top ads above the search results.
• If your search query occurs when the tablet is held in portrait mode, there will be a maximum of three ads above the search results.
• Similarly to high end mobile devices, there will also be a maximum of three ads at the bottom of search results regardless of tablet orientation. 

All campaigns targeting tablet devices will show on this new tablet-optimized search experience. However, here are some ways in which you can make use of AdWords account features to review and manage tablet ad performance:  

• Earlier this month we introduced the ability to target tablet devices in Campaign Settings, offering greater control over specific tablet device types and the ability to target specific types of tablet users.
• Just as you can segment by Search or Display network traffic, you can now segment by the type of device in your Campaign reports to view traffic and conversions from ‘Tablets with full browsers’.

We hope that this updated tablet search experience will help users continue to find the most relevant information, and advertisers to see improved performance on tablet campaigns. We’re excited for the ways in which tablet devices will help businesses and consumers connect with each other. Learn more about targeting tablet devices here.

Posted by Surojit Chatterjee, Product Manager, Mobile Ads 

Kate Middletons Biography

Catherine 'Kate' Middleton Biography

Catherine Elizabeth "Kate" Middleton (born 9 January 1982) married to Prince William of Wales, elder son of Prince Charles, and the late Diana, Princess of Wales.

After her marriage, the official title of Miss Catherine Middleton is - Her Royal Highness The

Born at the Royal Berkshire Hospital in Reading, Berkshire, England, Middleton is the elder daughter of self-made millionaire Michael Middleton (born 1949), who was an airline officer at the time of her birth, and his wife, the former Carole Goldsmith, who was an air hostess. Her parents now own Party Pieces, a mail order company that sells children's party paraphernalia. She has a younger sister, Philippa ("Pippa") and a younger brother, James.

Middleton was raised in Bucklebury, Berkshire, in the south of England. She went to St Andrew's School, Pangbourne until she was 13 and then attended the public school Marlborough College (the same school William's cousin Princess Eugenie of York attends), where she passed eleven GCSEs and three A-level exams. Like the Prince, Middleton was a student at the University of St Andrews in Fife, Scotland. She graduated in 2005 with a 2:1 (Upper Second-Class) MA (Hons) degree in History of Art.

In early 2006, it was rumoured that Middleton intended to found her own mail order company, selling high-end children's clothes. After a key investor stepped down, however, she decided to hold off on this plan. In November 2006, she accepted a position as an accessories buyer assistant with the British clothing chain Jigsaw.

Kate Middleton and Prince William

While attending the University of St Andrews in 2001, Middleton met Prince William of Wales. At the time, Middleton was already in her second year at St Andrews. Since around Christmas of 2003 she and Prince William have been involved in a relationship that has been subjected to intense media attention.

The couple were first seen publicly on a ski trip in Klosters in April 2004. During 2005, the British media began speculating that the Prince and Middleton would eventually become engaged.

Middleton's status as the girlfriend of Prince William brought widespread media coverage in the UK and abroad, and was often photographed on her daily outings. On 17 October 2005, she complained through her lawyer about harassment from the media, stating that, she had done nothing to court publicity. In December 2005, the German magazine Das Nee published photos of the exterior of Middleton's London flat, revealing its location in London. This prompted a security review by police amidst concerns for her safety and a report in the London Evening Standard that Prince William was considering going to the European Court of Human Rights over concerns for Middleton's and his own privacy.

In February 2006, it was announced that Middleton would receive her own 24-hour security detail supplied by the Royalty and Diplomatic Protection Department. This fuelled further speculation that she and Prince William would soon be engaged, since she would not, otherwise, be entitled to this service. No engagement occurred, and Middleton was not granted an allowance to fund this security.

In 2007, the couple briefly split after struggling to find time as Prince William pursued his army career. However, they soon came back together.

Engagement of Kate Middleton and Prince William

On 16th November, 2010, Kate Middleton and Prince William announced their plans to marry in the new year.

Announcing their engagement Prince William said: "The timing is right now, we are both very, very happy." Miss Middleton added that joining the Royal Family was a "daunting prospect" but said: "Hopefully I'll take it in my stride."

Wedding of Kate Middleton and Prince William

Photo Beacon Radio CC

Kate Middleton and Prince William were married on Friday 29th April 2011 at Westminster Abbey, London. Catherine Middleton wore a dress designed by Sarah Burton. The dress was ivory gown with lace applique floral detail and an intricate train measuring two metres 70 centimetres. Her tiara was a little known 1936 Cartier "halo". It was loaned to her by the present Queen, a tradition for Royal Weddings.

Catherine Middelton and Prince William on the Balcony

On the morning of the wedding, the Queen gave a new title to her son, Prince William - The Duke of Cambridge. They have also been given the Scottish titles of Earl and Countess of Strathearn. The couples third title is a Northern Irish one, Baron and Baroness Carrickfergus.

The official title for Miss Catherine Middleton on her marriage is Her Royal Highness The Duchess of Cambridge.

After the wedding, the couple intend to continue residing on the Isle of Anglesey in North Wales, where Prince William is based as an RAF Search and Rescue pilot.

Kate Middleton Pictures

Middleton's wedding dress to be on display

Kate Middleton's wedding dress to be on display over the summer

"I think the thing that people will really see when they come here to view the dress is just how beautiful the detail is," said curator Caroline de Guitaut of the Alexander McQueen wedding dress, which spurred copycat designs around the world.

The gown, designed by Sarah Burton of Alexander McQueen, was kept secret until Middleton, formerly known as Kate Middleton and now referred to formally as Catherine, Duchess of Cambridge, married Prince William in London on April 29 in a ceremony watched by millions of people around the world, including more than 22 million viewers in the United States.

The exhibit will also include the veil, tiara, Alexander McQueen shoes and diamond earrings the Duchess of Cambridge wore when she married Prince William. The couple's multi-tiered 3-foot-high fruit wedding cake will be shown in the State Dining room.

The exhibit will be part of the "Summer Opening" of the palace, where visitors will be able to tour some of the state rooms.



The Royal couple recently finished a brief tour of North America last week where they began on June 30 in Canada and ended in Los Angeles on July 10.

Prince William and Kate met with celebrities at the British Academy of Film and Television Arts Brits to Watch and went to Santa Barbara for a charity polo match. The Royal couple also met with kids at the Inner-City Arts in the impoverished area of Skid Row and visited veterans and military families at a job fair in Culver City.

Click-to-download ads now display application icons

Do you or your business promote a mobile app on Google Search? You can already drive customers to your app and drive downloads in the iTunes App Store or Android Marketplace via Click-to-download ads, but today we’re making these ads more visually appealing by adding a new feature: application icons. 

   Previous Click to Download format, no icon         New Click to Download format, with app icon.

We’ve improved the existing Click-to-download format by automatically finding and displaying the icon that is registered in the iTunes App Store or the Android Marketplace. The icon gives richer visual information to users, and more clearly indicates the purpose of a Click-to-download ad. This improves the ease by which people can discover and download new mobile apps. A click on the app icon or ad text link will bring users to the download page in the iTunes App Store or the Android Market.

If you are already running Click-to-download ads, you’ll automatically begin to see app icons appear next to your ads on Search. If you’re interested in getting started with Click-to-download ads, learn more here.

Posted by Takashi Sakamoto, Software Engineer, Mobile Ads

Mobile display ads offer a new channel for customer acquisition to Simply Business

Simply Business is the UK’s leading insurance broker for small businesses. With the company’s customer acquisition taking place entirely online, Simply Business faces a challenge. In order to expand their customer base, it’s essential that the company look beyond traditional methods in their highly competitive business-to-business field.

Simply Business explored other avenues that would enable them to acquire new customers, and recorded good results using click-to-call functionality in mobile search advertising. They then decided to give mobile display advertising a try through a one-month trial. Simply Business created a campaign and launched display ads on the AdMob network using click-to-call and click-to-site within their banners.

Through AdMob, Simply Business was able to reach a core audience of business customers, a perfect target group for their products and services. The campaign was tailored to BlackBerry devices and ads were served in AdMob’s news and business channels. These content-based bundles of publisher sites include well-known brands frequented by professionals, such as The Independent, News24 and Aljazeera.

As soon as the campaign went live, the company noticed a sharp rise in calls to the call centre. With their mobile site already tagged with Google Analytics, Simply Business witnessed increases in clickthrough rates of up to 800% compared to previous weeks. The quality of calls and leads surged beyond expectations too.

Off the overwhelming success of their AdMob activity, Simply Business is putting increased emphasis on mobile advertising in the future. They’re currently building a new improved mobile-optimised site based on the findings of the campaign.

In common with plenty of business-to-business enterprises, Simply Business requires advertising that is response-driven. All too often, display advertising is considered a vehicle for branding rather than direct response. But the experience of Simply Business illustrates that mobile display is capable of driving exceptional results in real conversions. Because advertising on the AdMob network uses a cost-per-click model, it’s attractive to performance marketers and in business-to-business, where return on investment is critical.

Learn more about the AdMob activity of Simply Business and how to repeat their success by reading the full case study here.


Posted by Matt Brocklehurst, Product Marketing Manager, EMEA Mobile Ads

Soccer Babe Larissa Riquel

The most popular supporter of Paraguay, lingerie model Larissa Riquelme, a remarkable reward Paraguay World Cup profits made.

If the football team of her country's World Cup back home, go Larissa naked through the streets of Paraguay.

The South American country Tuesday reached the quarterfinals of the World Cup in South Africa. That is quite an achievement, but Larissa wants more. To the players extra motivation from the clothes she promised to go to gain the final.

Moreover, the fine is not the first supporter that promises them naked through the streets going to profit. Diego Maradona, Argentina's coach, has already promised naked through the Argentine capital to run if he makes the South American World.