Promoting on-the-go productivity
The Galaxy Tab 7 was Samsung’s first offering in the exploding tablet-computing market, having debuted simultaneously in Asia and the US in late fall 2010. It quickly found critical and consumer advocates for its uncompromising design and functionality. Technology publication Engadget deemed the Tab the “best Android tablet on the market,” adding that the “entire experience was snappy,” while CNET offered: “Galaxy Tab is a beautiful product with features that will make iPad owners envious.”
To heighten the buzz around Galaxy Tab’s product launch in India, Samsung turned to Google to leverage the powerful AdMob network in the mobile-centric facet of the campaign. Focusing on males aged 18-34—known as the strongest sector of mobile-device users, Samsung was confident that successful persuasion of these early adopters would spur quicker acceptance of tablet computers.
600,000 click-throughs
To spur demand, Samsung marketing developed enticing banner ads that appeared on apps tailored to a young demographic. The ads exhorted viewers to visit the mobile-optimized site; those that did click-through found additional product information and the ability to download a free demo of the Tab.
Not surprisingly, the mobile-ad campaign results for this mobile-savvy country were impressive. More than 600,000 users were enticed to the Samsung site. Of those, 350,000 delved deeper for additional product information and 7,500 gave their phone numbers to secure a demo download.
For Samsung, incorporating AdMob’s advertising network into its overall marketing campaigns has become standard operating procedure—the expenditure translates into the one of the company’s most efficacious uses of marketing dollars.
To heighten the buzz around Galaxy Tab’s product launch in India, Samsung turned to Google to leverage the powerful AdMob network in the mobile-centric facet of the campaign. Focusing on males aged 18-34—known as the strongest sector of mobile-device users, Samsung was confident that successful persuasion of these early adopters would spur quicker acceptance of tablet computers.
600,000 click-throughs
To spur demand, Samsung marketing developed enticing banner ads that appeared on apps tailored to a young demographic. The ads exhorted viewers to visit the mobile-optimized site; those that did click-through found additional product information and the ability to download a free demo of the Tab.
Not surprisingly, the mobile-ad campaign results for this mobile-savvy country were impressive. More than 600,000 users were enticed to the Samsung site. Of those, 350,000 delved deeper for additional product information and 7,500 gave their phone numbers to secure a demo download.
For Samsung, incorporating AdMob’s advertising network into its overall marketing campaigns has become standard operating procedure—the expenditure translates into the one of the company’s most efficacious uses of marketing dollars.
Posted by Ryan Hayward, Product Marketing Manager
Asia-Pacific: Samsung and Google Mobile Ads
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
Tidak ada komentar:
Posting Komentar