An extensive archipelago comprised of over 13,000 islands, Indonesia ranks as the world’s fourth most populous country. An important trade region going back to the 7th century, this vibrant slice of Southeast Asia has always presented communication issues because of its unique geographical character and diverse languages.
The dominance of non-electronic delivery in the past has given way to a formidable telecommunications infrastructure that is well suited for this country’s unique needs. Already more than 67% of its citizens sport a mobile device, a statistic which XL Axiata (XL as it’s commonly known)—a dominant provider in the Indonesian telecom field—intends to expand.
XL fully understands its unique market and boasts more than 40 million cellular subscribers and 22,000 cell towers after 15 years of business. Java and Bali, in addition to the nation’s principal cities, have access to data communication, broadband Internet, and mobile communication/4G services.
Promoting across the Google AdMob network
Capitalizing on its strong brand recognition, XL decided to both pursue new customers and solidify current ones with a broad mobile-centric advertising campaign. Using Google’s AdMob network as the advertising conduit, they conducted a 45-day ad campaign consisting of colorful banner ads exhorting viewers to check out promotions and contests. Since the mobile-ads technology is predicated on appearing within user-downloaded websites, XL’s ubiquitous ads popped up on a broad spectrum of apps. After clicking on the various ads, users were directed to a mobile-optimized site for more information.
“Google’s AdMob is already the gold standard in mobile-computing ad strategies here in the Southeast Asian market,” says Tommy Wattimena, SVP Marketing Brand and Communication Deevelopment PT XL Axiata. “We’ve already had tremendous results employing it in our telecom expansion efforts, so it was a no-brainer to use it again as the foundational tool in our latest mobile-marketing campaign.”
With the burgeoning implementation of Google’s mobile ads, text, banner, and media-rich adverts are now an integral facet of the application landscape on smartphones and iPads, and users readily engage with those that catch their interest.
During the month-and-a-half campaign, over 80,000 users were sufficiently intrigued with the banner ads to investigate further, representing a healthy clickthrough rate (CTR) of 1.48%. In addition, 5.4 million impressions were recorded, augmenting XL’s brand awareness.
For XL, employing Google AdMob to drive its latest mobile-advertising campaign was a given since it has proven its merits in previous telecom marketing efforts. “Google mobile ads really come through for us,” says Mr. Wattimena. “They’ve become a standard part of virtually every campaign.”
The dominance of non-electronic delivery in the past has given way to a formidable telecommunications infrastructure that is well suited for this country’s unique needs. Already more than 67% of its citizens sport a mobile device, a statistic which XL Axiata (XL as it’s commonly known)—a dominant provider in the Indonesian telecom field—intends to expand.
XL fully understands its unique market and boasts more than 40 million cellular subscribers and 22,000 cell towers after 15 years of business. Java and Bali, in addition to the nation’s principal cities, have access to data communication, broadband Internet, and mobile communication/4G services.
Capitalizing on its strong brand recognition, XL decided to both pursue new customers and solidify current ones with a broad mobile-centric advertising campaign. Using Google’s AdMob network as the advertising conduit, they conducted a 45-day ad campaign consisting of colorful banner ads exhorting viewers to check out promotions and contests. Since the mobile-ads technology is predicated on appearing within user-downloaded websites, XL’s ubiquitous ads popped up on a broad spectrum of apps. After clicking on the various ads, users were directed to a mobile-optimized site for more information.
“Google’s AdMob is already the gold standard in mobile-computing ad strategies here in the Southeast Asian market,” says Tommy Wattimena, SVP Marketing Brand and Communication Deevelopment PT XL Axiata. “We’ve already had tremendous results employing it in our telecom expansion efforts, so it was a no-brainer to use it again as the foundational tool in our latest mobile-marketing campaign.”
With the burgeoning implementation of Google’s mobile ads, text, banner, and media-rich adverts are now an integral facet of the application landscape on smartphones and iPads, and users readily engage with those that catch their interest.
During the month-and-a-half campaign, over 80,000 users were sufficiently intrigued with the banner ads to investigate further, representing a healthy clickthrough rate (CTR) of 1.48%. In addition, 5.4 million impressions were recorded, augmenting XL’s brand awareness.
For XL, employing Google AdMob to drive its latest mobile-advertising campaign was a given since it has proven its merits in previous telecom marketing efforts. “Google mobile ads really come through for us,” says Mr. Wattimena. “They’ve become a standard part of virtually every campaign.”
Posted by Ryan Hayward, Product Marketing Manager
Asia-Pacific: XL Telecom in Indonesia gives a call to Google Mobile Ads
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Rating: 100% based on 975 ratings. 91 user reviews.
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