Mobile strategy discussion recap: The Mobile Playbook

In case you missed it, last Wednesday we launched The Mobile Playbook and held a mobile strategy panel via a Hangout on Air on the Think with Google Google+ page.  The panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The Mobile Playbook that every business should ask to win with mobile.  On our panel we heard from:

• Joao Machado - Director of Mobile, OMD
• Michelle Ogle - Digital Marketing and Affiliate Strategy Manager, Starwood Hotels and Resorts
• Joshua Palau - VP of Digital Sales and Marketing, Comcast
• Amit Shah - Director of Online, Mobile and Social Media, 1-800Flowers.com

Some of the key takeaways from the panel included:

• Insights into how Comcast saw tremendous mobile traffic even before they built out a mobile specific experience
• Tip’s from 1-800Flowers.com’s award-winning mobile website strategy
• Starwood hotels’ insights from their successful hyper local marketing campaigns that explored the unique demands of mobile travelers
• OMD’s perspective on the differences between tablets and smartphones
• Insights from the group about how they have structured their organizations for success in mobile

Check out the highlights from our panel below and visit www.themobileplaybook.com to explore these questions further and see how this panel and others are approaching and winning with mobile.  If you’d like to view the entire panel discussion, you can do so here.

 

Click here to watch highlights from our Hangout on Air with mobile thought leaders

Posted by: Jason Spero, Head of Global Mobile Sales and Strategy

Mobile strategy discussion recap: The Mobile Playbook
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