We constantly work with developers who are running cross-platform app promotion campaigns on the AdMob network. Recently OpenTable ran a campaign to increase the install base for the Android version of their app.
Taking advantage of the scale of the AdMob display network and measuring install rates with download tracking, OpenTable was able to easily evaluate the return from their advertising campaign. In this Android targeted campaign, the AdMob network drove a 125% increase in daily downloads at 42% lower cost-per-install than past iPhone campaigns.
“We’ve been able to increase the pace of Android mobile user acquisition with mobile advertising. App promotion has proven to be as effective on this platform as it is on iPhone for OpenTable,” comments Scott Jampol, Sr. Director of Consumer Marketing at OpenTable.com.
We look forward to continuing to work with developers on app promotion campaigns across many different mobile platforms.Taking advantage of the scale of the AdMob display network and measuring install rates with download tracking, OpenTable was able to easily evaluate the return from their advertising campaign. In this Android targeted campaign, the AdMob network drove a 125% increase in daily downloads at 42% lower cost-per-install than past iPhone campaigns.
“We’ve been able to increase the pace of Android mobile user acquisition with mobile advertising. App promotion has proven to be as effective on this platform as it is on iPhone for OpenTable,” comments Scott Jampol, Sr. Director of Consumer Marketing at OpenTable.com.
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Vicky Homan, Google Mobile Ads Marketing Team
Mobile display advertising helps OpenTable acquire new Android app users
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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