Sabtu, 14 Januari 2012

The Power of Persuasion: Storytelling & Personas in Content Marketing

I attended University a very long time ago, where I started out pursuing Graphic Design and then transitioned to an interdepartmental degree: Sociology, Industrial Psychology and Business. Art was interesting, but I was only mildly talented and there was no digital program (this was pre-internet). As I look at the state of the social web [...]

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The Power of Persuasion: Storytelling & Personas in Content Marketing
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