Study Shows That Early Adopters Of Social Media Have Captured Real Economic Value

Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The survey of more than 3,000 customers helped identify what makes social media effective. Bain

Source: http://www.britopian.com/2011/11/20/study-shows-that-early-adopters-of-social-media-have-captured-real-economic-value/

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Study Shows That Early Adopters Of Social Media Have Captured Real Economic Value
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