New Location Extensions Ad Formats with Map Features Launched for Mobile Devices

Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers.  Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they are using their phones to browse the mobile web or engage in their favorite mobile apps. 

Many mobile consumers use maps to locate a business and get directions on their phones. With AdWords location extensions you can now  feature your business location and phone number on an expandable map ad  that can appear on mobile websites and apps in the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them.  By providing mobile consumers more options to connect with your business you can drive more traffic to your store, visits to your website or calls to your business.

click for full size image

This new ad format is available on mobile devices with full Internet browsers and allows you to expand your advertising campaigns to reach highly engaged mobile users with relevant local information as they use their favorite apps or websites to check the weather, read the news, play games or pursue other mobile interests.  Advertising with location extensions on mobile devices is also great value because you’re  only charged when a user clicks to call the business or clicks to visit your website.  You are not charged when users click to expand the map or gets directions. The cost of a click to call your business will be the same as the cost of a click to visit your website.

Getting started with location extensions for mobile apps and websites 

1. Ensure your campaigns are opted into the Google Display Network. As a best practice, we recommend setting up separate location extensions campaigns for Search and Display networks.

2. Set up location extensions and add your business phone number and address.  Be sure to also upload your business logo or icon, or choose from the set of icons available. Your ad will display a default icon if none is chosen.

3. Check that you've chosen to show your ads on iPhones and other mobile devices with full Internet browsers.

That’s it! You don’t need any special programming skills to create the map, we’ll automatically generate it for you based on your business location. 

We hope that you’ll take advantage of this new ad format and the power of location extensions to create mobile-specific, locally relevant ads to reach mobile users on the go!

Posted by Dai Pham, Google Mobile Ads Marketing Team

New Location Extensions Ad Formats with Map Features Launched for Mobile Devices
Rating: 100% based on 975 ratings. 91 user reviews.