Join us at IAB Mobile Marketplace event on July 16 and learn how to build a winning mobile strategy

We recently introduced The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile, a new resource that offers Google’s perspective on how to strategically approach mobile.

With 66% of the population accessing Internet every day on their smartphone (source: Google and Ipsos Our Mobile Planet: Understanding the Mobile Consumer, May 2012), and never leaving home without it, businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.

On July 16, at the IAB Mobile Marketplace event, Jesse Haines, Head of Mobile Ads Marketing at Google, will be presenting a workshop where she will walk you through the 5 questions every business should be asking in order to win with mobile. She will also share the right plays for a winning mobile strategy straight from The Mobile Playbook.

The workshop will start at 2.40 and will be filled with great learnings on mobile marketing. This event will be a chance to learn from other brands, agencies, and mobile gurus. We hope to see you there on July 16th at the Crowne Plaza Hotel --Times Square, Manhattan.

Posted by Julie Pottier, Associate Product Marketing Manager

Join us at IAB Mobile Marketplace event on July 16 and learn how to build a winning mobile strategy
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