GoMo: "La Fourchette" wins the first “Mobile site of the year” competition in France

Last week, La Fourchette (http://m.lafourchette.com) won Google France’s first annual French Mobile Site of the year competition. This competition, organized in partnership with french business media Les Echos and the Mobile Marketing Association France, rewarded the best mobile optimized sites in France.

La Fourchette, an online service that enables its customers to find deals in local restaurants, meets the 10 mobile site best practices defined in the GoMo initiative. Now available in 14 different countries throughout the world, GoMo aims to show the importance of having a mobile-friendly site to help connect with customers and increase sales. Reserving a restaurant through La Fourchette is done only with a few clicks thanks to an efficient geo-localization system.

The mobile site of La Fourchette - winner in the Media & Local category & Mobile site of the year

(http://m.lafourchette.com)

The jury, co-chaired by Geoffroy Roux de Bézieux (President of OMEA-TELECOM Virgin Mobile), Benoit Corbin (President of the Mobile Marketing Association France) and David Barroux (Editor in chief, Les Echos) awarded the 10 companies that won the category prizes. 'La Fourchette' also won the category prize for Media & Local. 9 other businesses were rewarded for their outstanding mobile websites:

• AUTO: Renault (http://m.renault.fr) by Phonevalley agency
• RETAIL: Interflora (http://mobile.interflora.fr/) by Useradgents agency
• ENTERTAINMENT: PMU (http://mobile.pmu.fr) by Useradgents agency
• MEDIA & LOCAL: La Fourchette (http://m.lafourchette.com) built internally
• PUBLISHERS: Marie Claire (http://m.marieclaire.fr) by MC2M agency
• FINANCE & INSURANCE: Assurland (http://assurland.mobi) built internally
• FMCG: Clarins (http://m.clarins.fr) by Ecommera agency
• PUBLIC SECTOR: GDF Suez (http://gdfsuez-dolcevita.mobi) by Backelite agency
• TECHNO: SFR (http://m.sfr.fr) by Nealite agency
• TRAVEL: Citer (http://m.citer.fr) by Apocope agency

In parallel with the competition, any company without a mobile site could enter a game to win a grant to help them develop one. The French insurance company, Amaguiz, was the lucky winner of the draw held on June 27th.

Les Echos, the Mobile Marketing Association France and Google France partnered to launch this first contest of its kind in France. This joint effort underlines our will to mobilize French advertisers, on the challenges and opportunities of the mobile web. France, just like so many other countries, is seeing strong mobile growth, which a lot of companies are still not aware of. This initiative perfectly fits the core message of our worldwide initiative ‘Go Mobile’ - in France, 48% of smartphone users surf the web more than once everyday*.

To learn more about how to mobilize your site, check out our French GoMo initiative Mobilisez-vous or GoMo in the US.

Posted by: Benjamin Quesnel, Associate Product Marketing Manager, Google France

* Ipsos, MMA, Google, “Our Mobile Planet”, 2012

GoMo: "La Fourchette" wins the first “Mobile site of the year” competition in France
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