Social Media Measurement Isn?t Always About The Math

I had the pleasure of listening to Susan Etlinger from Altimeter present at Social Media Week at Adobe just a few days ago. The topic …� metrics and ROI. Now, I am certainly not the guy who is going to develop a measurement plan, forecast sales, determine the net present

Source: http://www.britopian.com/2012/02/15/social-media-measurement-isnt-always-about-the-math/

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Social Media Measurement Isn?t Always About The Math
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