Does A Social Business Always Deliver the Best Customer Engagement?

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford?s initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of

Source: http://www.britopian.com/2012/01/26/does-a-social-business-always-deliver-the-best-customer-engagement/

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Does A Social Business Always Deliver the Best Customer Engagement?
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