Mobile now! Helping businesses succeed in the mobile era

This post has been cross-posted from the Official Google Blog.

By the end of 2011, an estimated one billion people around the world will be connected to the mobile web and 50% of all Americans will own a smartphone.  Because of the explosion of web-enabled mobile devices,   mobile usage is now on a hockey-stick trajectory: searches on smartphones and tablets have increased by 4x in the last year, and the world of mobile apps continues to engage mobile users—125 years’ worth of Angry Birds are played every day!

For people everywhere, the mobile era has begun.

Yet most businesses haven’t adapted their online strategies—advertising, webpage design, commerce—to mobile.  The opportunity for these businesses is huge and we want everyone to be able to take part.  On February 10, we’re hosting an event at our New York office called “ThinkMobile”: Mary Meeker, Partner at Kleiner Perkins, and our own Dennis Woodside, SVP, Americas Operations and Jason Spero, Head of Mobile, Americas, will explore some of the most significant trends in mobile and explain why it’s “not too late for businesses to still be early” in this space.  We invite you to livestream these talks at 1pm ET/10am PT this Thursday on desktop, or—for the first time from a Google event in the U.S.—on both Android and iOS mobile devices as well.  In other words, you can Think Mobile....on mobile!

Right now, advertisers engaging on mobile are increasing brand awareness, purchase intent and sales with effective mobile search and display campaigns.  Mobile developers and publishers are supporting very profitable businesses with advertising revenue.  And consumers are benefiting from relevant and useful ads on their mobile devices.

To help all businesses take advantage of the opportunities that mobile advertising presents, we’re focusing on three core principles with our mobile ads business:

• Seamless: We’re bringing the best characteristics of desktop advertising to mobile devices.  We want to help marketers and developers extend the benefits of their desktop advertising to people on mobile devices, while effectively managing their campaigns and ad space across many channels.

• Inclusive: It’s clear that mobile is about more than just one device, one type of ad format or one style of ad campaign.  Our ad solutions span across search, text, display, video, commerce and more, on a wide variety of devices, and enable businesses and consumers to connect in newly relevant and useful ways.
  
  
  
  
• Made for mobile: Mobile devices have unique characteristics like location awareness and touch screens (and the ability to make phone calls!) that make it easy for people to engage with information conveniently, and create unique opportunities for businesses as well.  Our ad solutions are built to help marketers, developers and publishers take advantage of these mobile-specific characteristics. 

The power of constant connectivity on mobile is a thrilling new reality, and has already transformed the way people engage with information, businesses and certainly with each other.  We’re just now scratching the surface of what’s possible on mobile.  This is an exciting time, and there’s much more to come.

Posted by Karim Temsamani, Global Head of Mobile

Mobile now! Helping businesses succeed in the mobile era
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