Don’t miss a thing with the Mobile World Congress ‘Heat Map’

For all those Mobile World Congress delegates worrying about who to meet up with in Barcelona, where and when, fear not! The Google Mobile Advertising team has teamed up with ad agency Jung von Matt Stockholm to develop the must-have app of this year’s MWC.

The new ‘Heat MWC’ app will allow MWC attendees to identify the hottest popular spots at the event and around town - and connect to fellow delegates.

Users will be able to see which keynote, stand, event or bar is attracting the most delegates on a heat map. Those feeling particularly cliquey could even filter their heat-seeking device to only focus on those from a particular country.

And when you find an interesting new contact, try bumping your phones together to instantly exchange personal details and pave the way for future business.

The new Heat MWC app aims to help delegates connect in a fun and innovative way whilst inspiring businesses to appreciate the power of mobile.

You can download and test the application for Android from www.heatmwc.com (and also see the cool video) or iPhone at iTunes App Store.

Happy heat-seeking and bumping!

Posted by Rikard Steiber, Global Marketing Director, Google Mobile Ads

Don’t miss a thing with the Mobile World Congress ‘Heat Map’
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