Spain leading the smartphone revolution in Europe

Did you know that 33 % of the Spanish population actually has a smartphone (Ipsos GmbH & TNS Infratest)? Through the recently released research site ourmobileplanet.com we have seen that among major European countries Spain is now leading the smartphone revolution. The study reveals that in terms of parallel media usage, 50 % of Spanish smartphone users are actively browsing the Internet while listening to music and 35 % of users are in fact using the Internet on another device simultaneously. The Spanish are also actively using their mobile when searching their neighbourhood; 55 % have looked up directions or used a map and 45 % have performed a local search for a business.

Spain has highest smartphone penetration in Europe

And how are companies responding to this situation? During Think Mobile we held a few weeks ago in Madrid, eDreams & Telepizza shared how they are building their mobile strategy and The Cocktail highlighted mobile trends and the new mobile user experience in Spain. An example we mentioned earlier on this blog is Meliá Hotels International, who have seen an increase in mobile transactions by twelve since they launched their mobile site. Although we have these great examples of companies who are embracing mobile, our internal data shows that only 10 % of large companies in Spain have developed a mobile website.

Alberto Knapp, CEO of Cocktail presenting at Think Mobile

Therefore, to catch up with the mobile user, businesses need to go mobile now. Find out how with the presentations and mobile research statistics from Think Mobile Spain.

Posted by Frank Albert Coates, Product Marketing Manager, Mobile ads & Laura Abarquero, Head of Mobile advertising Spain

Spain leading the smartphone revolution in Europe
Rating: 100% based on 975 ratings. 91 user reviews.