Reebok promotes RealFlex launch across all screens

We recently launched new consumer and advertising research that demonstrates why brands should extend their marketing across all screens -- TVs, PCs, phones and tablets.

We’re excited to share details on a recent success story that demonstrates how brands can shine with multi-screen branding. Reebok wanted to promote the launch of its new lineup of lightweight, high-performance shoes, RealFlex.

Reebok’s agency, Carat, worked with Google to extend Reebok video creatives across all digital platforms and drive branding across YouTube for PC & Mobile, and mobile rich media on AdMob. In addition to driving awareness and engagement, Reebok drove conversions with savvy targeting levers such as contextual targeting and remarketing.

The multi-screen approach yielded impressive results:

• YouTube masthead ads led to 131% lift in brand conversions (i.e., site visits and searches for Reebok brand)
• YouTube In-Stream ads resulted in interaction rates 27% higher than Reebok’s internal benchmarks
• AdMob tablet rich media led to interactions rates 5x higher than Reebok’s internal benchmarks
• Contextual targeting on the Google Display Network led to CTRs 9x Reebok’s internal benchmarks

Check out this video to learn more and see how Reebok successfully adapted its TV creatives across digital platforms.

Posted by Ben Chung, Product Marketing Manager, Mobile Ads

Reebok promotes RealFlex launch across all screens
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