Leapfrog Online, one of the largest digital marketing companies in the US, helps Fortune 500 companies build digital channels that capture new customers at dramatic rates. Their expertise, coupled with Google Mobile Ads, has seen mobile campaigns that drive quantifiable, high-volume sales for big brands in the telecommunications, financial services, automotive, home services, and education industries.
The mobile opportunity is significant and growing at an exponential pace and Leapfrog is seeing strong results: mobile sales range from 15-125% of desktop sales across their clients. That means that some clients are now seeing mobile sales eclipse desktop. Additionally, Leapfrog launched its first mobile optimized site for a large client in the telecommunications industry in 2009. With this new site, sales through mobile campaigns skyrocketed by 35% and led to similar results across Leapfrog’s portfolio.
According to Leapfrog, it’s not simply about developing a mobile app or site, it’s about smart integration. That means engaging the customer via mobile and driving them to an easy-to-use experience from beginning to end on their mobile device to close the purchase funnel. This includes smart, targeted marketing, focused call centers, data-driven messaging and promotions, and top-notch brand marketing.
“We are always testing new and different approaches to deliver a transformative sales channel for our brands. Mobile has demonstrated unprecedented growth – we have not seen another approach deliver this much volume over such a short period of time, with no end in sight to the opportunity,” says Cass Baker, Executive Vice President of Leapfrog Online.
To learn more about how Leapfrog is measuring ROI on every mobile campaign, download the full agency testimonial here.
Posted by Mike Schipper, Product Marketing Manager, Mobile Ads
The mobile opportunity is significant and growing at an exponential pace and Leapfrog is seeing strong results: mobile sales range from 15-125% of desktop sales across their clients. That means that some clients are now seeing mobile sales eclipse desktop. Additionally, Leapfrog launched its first mobile optimized site for a large client in the telecommunications industry in 2009. With this new site, sales through mobile campaigns skyrocketed by 35% and led to similar results across Leapfrog’s portfolio.
According to Leapfrog, it’s not simply about developing a mobile app or site, it’s about smart integration. That means engaging the customer via mobile and driving them to an easy-to-use experience from beginning to end on their mobile device to close the purchase funnel. This includes smart, targeted marketing, focused call centers, data-driven messaging and promotions, and top-notch brand marketing.
“We are always testing new and different approaches to deliver a transformative sales channel for our brands. Mobile has demonstrated unprecedented growth – we have not seen another approach deliver this much volume over such a short period of time, with no end in sight to the opportunity,” says Cass Baker, Executive Vice President of Leapfrog Online.
To learn more about how Leapfrog is measuring ROI on every mobile campaign, download the full agency testimonial here.
Posted by Mike Schipper, Product Marketing Manager, Mobile Ads
Leapfrog Online’s clients see mobile sales outpace desktop
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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