Get Mobilized by Going Local

This is the second in the Get Mobilized series to help businesses better connect with their customers though mobile ads.

Finding the best pizzeria in the city, looking for directions to the nearest pharmacy or calling to see if a store has a product in stock.  Looking for local information is one of the most popular things people do on their smartphones. In fact, one out of three mobile searches is for something local. So whether you’re a local business or a national retailer with stores in several cities, you need to have a local ad strategy that reaches mobile users.

It’s easy to mobilize your ad campaigns for local customers simply by adding location extensions to your ads. When people search for you while on the go they’ll be able to see how close they are to your business, where your business is located on a map and a clickable phone number to call you!  All from within your ad and all the info that helps get customers to your door.

To learn more about location extensions, watch this video example of how Andale Bikes attracts more customers by localizing their ads.

Find out more about the benefits of making your ads location aware and how to get started today.

Posted by Dai Pham, Google Mobile Ads Marketing Team

Get Mobilized by Going Local
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