Corcoran integrates Google Analytics for Mobile to accelerate the success of their Android app

The Corcoran Group, Manhattan’s largest residential real estate firm, experienced success in mobile advertising when they ran a campaign for their iPhone app in 2009. As Android phones rapidly populated the smartphone market in 2010, Corcoran launched an Android app to take advantage of the new platform. To provide the Android user with content on the Corcoran app that they wanted to engage with, Corcoran took advantage of Google Analytics for their mobile search advertising campaign on the Android OS.

Two months after its release, Corcoran’s Android app was responsible for 15% of their total app usage across all mobile platforms, making it their fastest-growing mobile platform. To better educate themselves on what users wanted, Corcoran integrated Google Analytics with their mobile app while running a mobile search advertising campaign on Android OS mobile phones. Now, Corcoran could accurately manage their campaign’s conversion funnel and understand the difference in usage between different platforms.

With Google Analytics, Corcoran now had the ability to successfully upgrade their user experience based on actual in-depth usage data they didn’t have before. For example, Corcoran learned that Android users tend to engage more deeply with the app versus other smartphone users and most of them use the “near me now” function available on Android. With this type of new-found knowledge about their customer base, Corcoran provided better navigation and new formats (see image below). As a result the company not only delivered exactly what users wanted, but also experienced click-through rates 7 to 8 times higher than their desktop campaigns.

As the first client to use Google Analytics with their Android mobile campaign, Corcoran continues to see success, and uses data from Google Analytics to further perfect their mobile experience on Android.

To learn more about this campaign, please download the full case study here.

To get started using Google Analytics for your Android or iPhone mobile app, check out the SDK & technical documentation.

Posted by Dalia Mitra, Google Mobile Ads Marketing Team

Corcoran integrates Google Analytics for Mobile to accelerate the success of their Android app
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