Support for WAP mobile search ad formats extended to more countries

As the online audience shifts from desktop to the mobile web, we’ve seen incredible growth in the volume of mobile search queries. Over the past two years, Google's mobile search traffic has grown fivefold. And this year alone Google mobile search volumes have doubled in Latin America and South East Asia.  

To help advertisers connect with users in fast developing mobile markets, we are extending WAP ad support on Google Search to 15 new countries (listed in the image below).

click to enlarge image

While we are working to drive mobile innovation in countries with a strong high-end device presence, we’ve also developed optimized ad formats for feature-phone-dominant markets. WAP-based mobile ads are an effective way to reach customers who are located in regions with high feature phone usage. In addition, advertisers find WAP ads to be particularly useful in expanding the magnitude of their mobile campaigns and in delivering powerful mobile calls to action. If you’d like to create a WAP mobile ad, please visit our Help Center for instructions.

Posted by Chrix Finne, Product Manager, Google Mobile Ads

Support for WAP mobile search ad formats extended to more countries
Rating: 100% based on 975 ratings. 91 user reviews.