Holiday Mobile Commerce Survey

It’s clear that consumers have become more and more dependent on their smartphones to help them conquer their endless to-do lists and get their shopping done. We believe there’s a huge opportunity to bridge the gap between online and offline for all businesses big and small, especially during the busy holiday season.

Two weeks ago we ran a survey of consumers on the AdMob network to gain insight into how smartphone users in the US are engaging with their mobile devices for holiday shopping. The survey received more than 200 responses and the results should be taken as directional. Some of the interesting survey findings include:

• 53% of respondents said they use their mobile device to look up information on a product while in a store and then later purchase the product online.
• 45% of respondents said they use their mobile device in addition to their desktop for holiday shopping.
• 45% of respondents have spent at least $10 on a purchase via their mobile device. 34% have spent more than $20. Respondents said they were most likely to make purchases via their mobile device for products or services that fall into the entertainment, technology and travel categories.
• 29% said that their mobile device is replacing their desktop for holiday shopping (researching products, purchasing products, finding retailers).
• The most popular activity among respondents using their mobile device for holiday shopping was comparing prices (31% of respondents).

Our recently launched Mobile Offer Ads product is part of our commitment to helping bridge mobile advertising and commerce. We’re excited about this space and we plan to continue focusing on connecting retailers to their mobile consumers.

Posted by Harsh Shah, Google Mobile Ads Marketing Team

Holiday Mobile Commerce Survey
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