But that’s common sense. Everyone knows juicy titles make people open an email (or read a sales letter) faster you can say "easy money". The problem is coming up with these masterpieces so you can get your promotions out quickly.
If you listen to the old school heavyweights, guys like John Caples (who wrote Tested Advertising Methods), you’ll learn you should spend 50% of your time on the body and 50% of your time on just the headline…
Imagine if you spent 2 weeks plus grinding out an 8 page sales letter… You’re now supposed to spend another 2 weeks writing hundreds of headline variations?
You see, in todays age, even the top writers steal ideas from other people. Copywriters call it a "swipe file". A folder full of the best advertising copy you can get your hands on.
You should have swipe files of everything. Bullets, scarcity examples, price justifications, and of course… headlines.
Legends like Gary Halbert, John Carlton, and Michael Fortin all agree. The best place to find world class headlines is on the cover of popular magazines.
It’s not the obvious place to look, but it makes sense when you think about it. Magazines sell tens of thousands of copies every month, and if they didn’t suck you in quick with a short, attention snatching blurbs – you’d probably leave the issue on the rack. (And it’s hard to get companies to pay for advertising in a magazine no one’s reading.)
But unless you happen to have stacks of old magazines at your disposal, this little tidbit doesn’t do you much good…
Me and James Foster (a good friend and a sought after copywriter) have put together an encyclopedia sized volume of headlines from practically all the best magazines in the country.
All in one place. Easy to scroll through and change to fit to your product or email. (I stole the idea for the headline of this thread in less than 30 seconds by scrolling through the Forbes headlines.
This swipe file is the same way. If we give you these headlines you’ll find uses for them; but if we show you why they work – you’ll be able to bend them to your will like a Word Wizard and transform them into cash on demand.
If you’re not familiar with Agora, shame on you. They are the Special Forces of the Direct Mail world. Their copywriters are the elite of the elite. Selling millions of dollars of every product they market.
And although this isn’t a complete collection of his work, it will give you tremendous insights into his world-class mind.
But what if there was a simple way you could double your headline creation speed and boost conversions… with a fraction of the effort? Just think of how much extra work you’d continue to be doing if you don’t have this swipe file.
We’re offering a special introductory offer but the price will be going way up! So to get your hands on the…
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