Promoting your app? Learn how to drive cost effective app downloads with AdWords.

For marketers with mobile apps, one of the key goals is to drive new users to download - whether that’s for a travel app to book trips, or a banking app for finding the nearest ATM. So how do you effectively promote your app in a way that works and is cost effective? On Wednesday, we presented a webinar, “The Practitioner’s Guide to Driving App Downloads with AdWords” about ways to promote your mobile app with AdWords. Led by a few of our mobile experts, Cameron Grace and George Meredith, the webinar explained how to use the host of AdWords search and display solutions to drive cost-effective app downloads.  

Attendees learned how to:

1. Drive app downloads by setting up a mobile app promotion campaign
2. Capture user intent with click-to-download and mobile app extensions
3. Measure downloads of Android apps
4. Utilize the Conversion Optimizer to improve ROI
5. Get the most out of their campaigns with mobile-specific ad formats and tools

To learn more, download the webinar slides or watch the recording on the Google Business YouTube Channel.

Posted by Jessica Sapick, Product Marketing Manager

Promoting your app? Learn how to drive cost effective app downloads with AdWords.
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