We recently launched improved app promotion text banners for Google Play and iTunes Store apps on the AdMob network. These banners will now contain information about the app being promoted, such as the price, app title, and the user rating that come directly from the Google Play or iTunes store.
Here’s a sample of what these ads will look like:
By providing more details in the ad unit, we empower users to make more informed decisions about what they’re getting, what they have to pay for it, and how other users like the app. More informed users drive improved conversion rates, thus providing better value for advertisers and app developers when they promote their mobile apps on the AdMob network.
Keep an eye out for more improvements to our ad formats, as well as look out for more ways to improve advertiser value and provide users with more information to make better decisions on mobile. We’re looking forward to continuing to helping app developers grow their businesses with AdMob.
Posted by: David Lewis, Software Engineer, Google Mobile Display Ads
Here’s a sample of what these ads will look like:
By providing more details in the ad unit, we empower users to make more informed decisions about what they’re getting, what they have to pay for it, and how other users like the app. More informed users drive improved conversion rates, thus providing better value for advertisers and app developers when they promote their mobile apps on the AdMob network.
Keep an eye out for more improvements to our ad formats, as well as look out for more ways to improve advertiser value and provide users with more information to make better decisions on mobile. We’re looking forward to continuing to helping app developers grow their businesses with AdMob.
Posted by: David Lewis, Software Engineer, Google Mobile Display Ads
New app promotion ads - Knowledge is power
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
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