Consumers are mobile. New research we released this week demonstrates that smartphone ownership is on the rise and these consumers are searching, taking local action and purchasing. Mobile devices are transforming how consumers connect and live their lives. Download our new smartphone research here.
Businesses are going mobile. Last week we launched 26 new mobile websites for some of the Barcelona’s most famous attractions, restaurants, nightclubs and businesses as part of our Barcelona Go Mobile initiative to enable businesses to better engage with their mobile customers. This week we challenged businesses to fall in love with mobile in 2012. The companies who do will be best positioned to take advantage of the new opportunities that mobile creates.
Marketers are jumping into mobile. The consumers they want to engage are mobile and the opportunities are huge. They are no longer asking us why do I need to go mobile. Now they are asking how do I go mobile? How can my brand find success in the mobile space? How can I maximize the relationship with my customers on mobile?
The answer is to truly operationalize mobile. Marketers need to not only jump into mobile, they need to fall in love with mobile. They need to align their organization for mobile success, create a mobile website for their business.
This week at the Mobile World Congress in Barcelona, Spain my colleague Jason Spero and I spoke to a packed audience of marketers about how to go mobile in 2012. For the many people who were not able to join us, we wanted to share a video of our presentation.
Posted by Rikard Steiber, Global Marketing Director, Mobile & Social Advertising
Businesses are going mobile. Last week we launched 26 new mobile websites for some of the Barcelona’s most famous attractions, restaurants, nightclubs and businesses as part of our Barcelona Go Mobile initiative to enable businesses to better engage with their mobile customers. This week we challenged businesses to fall in love with mobile in 2012. The companies who do will be best positioned to take advantage of the new opportunities that mobile creates.
Marketers are jumping into mobile. The consumers they want to engage are mobile and the opportunities are huge. They are no longer asking us why do I need to go mobile. Now they are asking how do I go mobile? How can my brand find success in the mobile space? How can I maximize the relationship with my customers on mobile?
The answer is to truly operationalize mobile. Marketers need to not only jump into mobile, they need to fall in love with mobile. They need to align their organization for mobile success, create a mobile website for their business.
This week at the Mobile World Congress in Barcelona, Spain my colleague Jason Spero and I spoke to a packed audience of marketers about how to go mobile in 2012. For the many people who were not able to join us, we wanted to share a video of our presentation.
Posted by Rikard Steiber, Global Marketing Director, Mobile & Social Advertising
Why marketers should love mobile
Rating: 100% based on 975 ratings. 91 user reviews.
Rating: 100% based on 975 ratings. 91 user reviews.
Tidak ada komentar:
Posting Komentar