New Video Resource: Creating Mobile Only Campaigns

If you’ve been reading this blog for a while, you’ve probably noticed that we frequently advise our advertisers to create mobile specific AdWords campaigns. This is because separating out your mobile and desktop campaigns is a powerful method of driving performance on mobile.  In fact, advertisers have experienced an 11.5% average increase in mobile clickthrough rates when they’ve ran and optimized a mobile only campaign.

So today we are happy to share a new resource that will help guide you in setting up a mobile specific campaign. Watch the video below and learn how to create a mobile-only campaign directly in your AdWords account or by using the AdWords Editor tool.

After you’ve set up your mobile-only campaign, follow these optimization tips to gain competitive advantage and maximize your performance on mobile.

• Exercise more control and flexibility:  By using a separate mobile-only campaign you’ll gain better visibility into your mobile specific performance. Use this information to  optimize your bids, keyword lists and creatives without impacting your desktop campaign.
• Budget and bid separately for mobile: Since less ads show on mobile devices, bid aggressively to ensure your ads are competitive and appear in the top spots.  
• Tailor your ad creatives for mobile:  Create mobile specific ad copy and calls to action such as “Receive a quote on your phone” which could attract more attention from mobile consumers.  
• Make the most of mobile:  You can take better advantage of powerful mobile-specific ad features such as Click-to-call and location-based ads which offer more relevance and convenience to users on the go.

We hope that you’ll enjoy this new resource and find it useful in optimizing your mobile marketing campaigns.

Posted by Anna Khesed, Product Marketing Manager

New Video Resource: Creating Mobile Only Campaigns
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