Where are the 2 billion daily requests in the AdMob network coming from?

We recently shared data on the explosive growth of the AdMob network last year. In 2010 we saw ad requests quadruple with every region and almost every country in the world contributing to that total growth number. Since then we’ve had a number of requests for a more detailed breakdown of exactly where in the world the growth is coming from. While the AdMob network generates monthly ad requests from more than 190 countries, 17 countries account for more than 80% percent of total traffic in December 2010.

When we looked at the growth by country within the regions in 2010 some interesting trends emerged. Most regions had 2-3 countries that accounted for more than half of total ad requests. The remainder of the requests across these regions were spread across a set of smaller, but generally more rapidly growing countries. Highlights include:

• Three countries - India (26%), South Korea (13%) and Japan (12%) - accounted for just more than half of ad requests from Asia in December 2010. Five countries in Asia - South Korea, Japan, China, Singapore and Thailand - had growth rates of more than 1000% in 2010.
• Two countries - Mexico (31%) and Brazil (26%) - drove more than half the ad requests in Latin America in December 2010. Brazil’s growth in 2010 far outpaced that of any other country in the region at 1251%. 
• Three countries - the UK (33%), France (17%) and Germany (12%) drove more than 60% of ad requests from Western Europe in December 2010. The top 10 countries in Western Europe all experienced a greater than 400% growth rate in 2010. 
• Three countries - Nigeria (21%), South Africa (21%) and Egypt (12%) - accounted for more than half of the ad requests from Africa in December 2010. Sudan experienced the most explosive growth in Africa at 2466%, but started from a small base and only accounted for 6% of African requests in 2010.

For a more detailed look at each region, check out the attached presentation.  Note that this data is based solely on ad requests in the AdMob network of mobile web sites and iPhone, Android, webOS, and Flash Lite applications. 

2011 is poised to be another break-out year for mobile as more consumers become more engaged with Internet content - from mobile sites to applications - on their mobile devices. 

Posted by Harsh Shah, Google Mobile Ads Marketing Team

Where are the 2 billion daily requests in the AdMob network coming from?
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