Rovio uses Google’s AdMob network to launch Angry Birds across platforms

The smash hit from Rovio, Angry Birds, added Android to their cross-platform strategy on Friday.  Peter Vesterbacka, Mighty Eagle of Rovio, confirmed today that the full version of the game has surpassed 3 million downloads on Android in less than a week.  The casual game, now available on Android, iOS, Nokia and Palm phones, challenges users to slingshot birds across the screen to attack the hungry pigs that stole their eggs.  Angry Birds has maintained a top position across all app marketplaces reaching 7 million paid downloads and 11 million downloads of the “Lite” free version in 60 countries. 

“Rovio is excited about the partnership with Google's AdMob as we explore new business models that will allow us to maximize reach across mobile platforms,” said Peter Vesterbacka, Mighty Eagle of Rovio. “The launch of a free, ad-supported version of Angry Birds was a great success with over 2 million downloads on Android in its first weekend.” 

In addition to monetization through the AdMob network, Rovio is also planning to leverage AdMob’s House Ad functionality that allows developers to serve ads within their app for free.  This feature will help Rovio promote new game features and even advertise their new plush toys for the holiday season.

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We are excited to work with Rovio and help them reach their 100 million download target with this free ad-supported version. AdMob continues to be committed to working with mobile developers and publishers to help them build sustainable businesses on mobile.

Posted by Charles Yim, Google Mobile Partnerships

Rovio uses Google’s AdMob network to launch Angry Birds across platforms
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