The 4 Pillars of a Customer Advocate Program

I write a lot about customer advocacy. I am kind of obsessed with it. I am also vocal about the differences between advocates and influencers and I am often criticized about how I define each. Nonetheless, an advocate is someone that talks about a product or brand even if the

Source: http://www.britopian.com/2011/11/06/the-4-pillars-of-a-customer-advocate-program/

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