Global Perspectives: Big Brands Going Mobile in Australia

Well known brands in Australia have been making a full leap into mobile marketing in 2011, with a variety of campaign strategies including app download promotion, video, click to call functionality & more. We thought we’d share a highlight reel of some of the most interesting campaigns so far this year:

And here’s a quick description of each campaign:

• Telstra: Used in-app banners to click through to a mobile optimised video, detailing their home media offerings.


• Disney: Also used click-to-video functionality to promote the DVD release of the hit movie, Tron.


• Qantas: Used in-app banners to direct users to their new, mobile optimised, boarding pass facilities.


• Vodafone: promoted their double minutes for free campaign, through in-app banners, and a mobile website.


• Domino’s: promoted their new mobile ordering functionality, with in-app banners


• Lexus: gained consumer engagement by directing users to the app download of their new Lexus CT City Challenge iPhone game.


• eBay: Prompted users to experience mobile commerce through the download of their mobile app.


• MLC: Prompted users to click to call to book a free 30 minute consultation.

Stay tuned, this is just the start, and there’s much more to come in 2011.


Posted by Mike Kofi Okyere, Google Mobile Ads, Australia