Samsung Uses AdMob Ads to Drive Purchase Intent of 3D TVs

Samsung and its agency, MediaVest, partnered with AdMob to promote a new line of LED 3D televisions to mobile users.

Samsung leveraged AdMob’s range of engaging ad units and network of premium sports sites to connect with it's desired audience of male sports fans ages 18-49. The Samsung team also ran an Insight Express brand study to measure the impact of mobile advertising on key brand metrics. 

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The campaign was very successful in helping Samsung achieve its goals and is a great example of how mobile is a measurable and effective solution for driving brand awareness. According to the brand study, users exposed to the campaign registered a 27% increase in intent to purchase a 3D TV and a 117% increase in agreement with the statement “Samsung brought the first 3D TV to the market" over the control group. Additionally, AdMob delivered 198K visits to Samsung’s post click experience and 50K video views on the mobile site.

To read the full Samsung case study, please click here.

Posted by Johanna Werther, Google/AdMob Mobile Ads Marketing Team