AdMob recently hosted a day for the developer community to come together and share best practices in mobile. For those of you who couldn’t attend, we’ve compiled videos and presentations from the event on the new Developer Day page on admob.com.
On this page you will find SDK code examples and installation tips along with discussions about developing for different platforms and the importance of mediation solutions.
To visit the Developer Day page, please click here: http://www.admob.com/marketing/developer_day
We hope you enjoy this new resource.
Posted by Seth Whitaker, Google/AdMob Technical Account Manager
Senin, 23 Agustus 2010
Jumat, 20 Agustus 2010
New Ad Format Options Available for iPad Applications
In the short time since Apple released their tablet device, developers have rushed to create thousands of iPad apps. To support this need, we are thrilled to announce a new feature to Mobile for AdSense applications. The new feature allows developers who are based in the US and Canada and are participating in our beta program to monetize their iPad applications.
The new iOS SDK supports ad serving in iPad apps using three of the most common online ad formats, instantly making it easier for developers to grow their businesses and for advertisers to expand their presence to the iPad.
Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications – provided their campaigns are targeting mobile devices or specifically the iPad.
Remember that in order to begin monetizing iPad applications, you’ll need to participate in our AdSense for Mobile Applications beta program. Current AdSense for Mobile Applications beta partners will automatically have access to this new feature in their latest iOS SDK build.
If you are interested in participating in the AdSense for Mobile Applications beta program, here’s how you can apply to get started:
Dan Waylonis, Software Engineer for Google AdSense for Mobile Applications
The new iOS SDK supports ad serving in iPad apps using three of the most common online ad formats, instantly making it easier for developers to grow their businesses and for advertisers to expand their presence to the iPad.
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| new ad format options for the iPad |
Advertisers whose campaigns run on the Google Display Network and include text or image ads in the above sizes can now show ads within iPad applications – provided their campaigns are targeting mobile devices or specifically the iPad.
Remember that in order to begin monetizing iPad applications, you’ll need to participate in our AdSense for Mobile Applications beta program. Current AdSense for Mobile Applications beta partners will automatically have access to this new feature in their latest iOS SDK build.
If you are interested in participating in the AdSense for Mobile Applications beta program, here’s how you can apply to get started:
- Sign up for free to become an AdSense partner or log in to your existing
AdSense account at www.google.com/adsense.
- Within your AdSense Setup tab, select AdSense for Mobile Applications
and follow the steps to complete the application for the beta program. - Once your application is approved, you’ll receive a confirmation email
with instructions on how to access your developer toolkit.
Dan Waylonis, Software Engineer for Google AdSense for Mobile Applications
Selasa, 17 Agustus 2010
Introducing Mobile Ad Serving in DoubleClick for Advertisers
(cross-posted from the DoubleClick Advertiser Blog)
As the popularity of mobile advertising rises, so too do the challenges for advertisers. The proliferation of mobile devices along with emerging standards make for a challenging environment in which to execute on mobile campaigns.
Serving mobile ads through DoubleClick for Advertisers (DFA) is the answer to tackling some of these pain points head on. This latest DFA release allows advertisers and agencies to traffic mobile ad campaigns alongside the rest of their online advertising campaigns.
Serve mobile ads in DFA
Trafficking mobile ads in DFA is easy. You use the same process as you would for any campaign in DFA. Mobile is just another ad type and placement type that you would select within the DFA trafficking interface. You don’t even need to create a separate campaign for your mobile ads in DFA, you can include them in any existing campaign alongside the rest of your online creatives assets.
Serve mobile ads to a variety of mobile platforms
DFA mobile ads are designed to be trafficked on inventory that is optimized for mobile browsers or within a mobile application. Tailor your message to each of the major mobile platforms and automatically serve the appropriate Mobile Marketing Association (MMA) creative size to a broad array of mobile devices. You also have many of the existing DFA targeting features at your disposal such as day-parting, keywords and geo-targeting.
Integrated reporting
With fully integrated reporting you get mobile impression and click data all in the same place as the standard DFA reports. There is also a mobile-specific report which shows a breakdown of stats for your mobile placement by wireless carrier, mobile platform and country.
Mobile-optimized tags
The mobile placement in DFA generates tags that are optimized to run on a wide variety of mobile devices ensuring that your campaign has the reach you desire. These tags work seamlessly with the Doubleclick Mobile publisher platform and have been tested successfully on a number of other leading publisher technology providers. If you’re a publisher and want to accept DFA mobile placements, just log into your site directory account or email sd-support@google.com.
Standard ads go mobile too
As many mobile phones come with full Internet browsers, you’ll often find that your standard ads are being viewed on mobile devices too. So, alongside the mobile placements we’re also releasing mobile browser targeting for standard ads. This gives you the opportunity to control the creative you serve alongside standard web content when it is viewed on a mobile device (e.g., iPhone, iPad or Android devices).
Just the beginning
We’re working hard to add new features to mobile in DFA so expect to see multiple enhancements to your mobile advertising experience in DFA in the coming months.
Posted by Alex Gawley, Product Manager
As the popularity of mobile advertising rises, so too do the challenges for advertisers. The proliferation of mobile devices along with emerging standards make for a challenging environment in which to execute on mobile campaigns.
Serving mobile ads through DoubleClick for Advertisers (DFA) is the answer to tackling some of these pain points head on. This latest DFA release allows advertisers and agencies to traffic mobile ad campaigns alongside the rest of their online advertising campaigns.
Serve mobile ads in DFA
Trafficking mobile ads in DFA is easy. You use the same process as you would for any campaign in DFA. Mobile is just another ad type and placement type that you would select within the DFA trafficking interface. You don’t even need to create a separate campaign for your mobile ads in DFA, you can include them in any existing campaign alongside the rest of your online creatives assets.
Serve mobile ads to a variety of mobile platforms
DFA mobile ads are designed to be trafficked on inventory that is optimized for mobile browsers or within a mobile application. Tailor your message to each of the major mobile platforms and automatically serve the appropriate Mobile Marketing Association (MMA) creative size to a broad array of mobile devices. You also have many of the existing DFA targeting features at your disposal such as day-parting, keywords and geo-targeting.
Integrated reporting
With fully integrated reporting you get mobile impression and click data all in the same place as the standard DFA reports. There is also a mobile-specific report which shows a breakdown of stats for your mobile placement by wireless carrier, mobile platform and country.
Mobile-optimized tags
The mobile placement in DFA generates tags that are optimized to run on a wide variety of mobile devices ensuring that your campaign has the reach you desire. These tags work seamlessly with the Doubleclick Mobile publisher platform and have been tested successfully on a number of other leading publisher technology providers. If you’re a publisher and want to accept DFA mobile placements, just log into your site directory account or email sd-support@google.com.
Standard ads go mobile too
As many mobile phones come with full Internet browsers, you’ll often find that your standard ads are being viewed on mobile devices too. So, alongside the mobile placements we’re also releasing mobile browser targeting for standard ads. This gives you the opportunity to control the creative you serve alongside standard web content when it is viewed on a mobile device (e.g., iPhone, iPad or Android devices).
Just the beginning
We’re working hard to add new features to mobile in DFA so expect to see multiple enhancements to your mobile advertising experience in DFA in the coming months.
Posted by Alex Gawley, Product Manager
Jumat, 13 Agustus 2010
Rosetta Drives Traffic and Conversions for Fortune 500 Financial Services Client
After learning about what they could do with Google Mobile Ads, Rosetta was excited to take advantage of the mobile opportunity. One of their financial services clients, a Fortune 500 company, was the perfect candidate. Already working with the client on Google desktop search campaigns, Rosetta saw mobile as a great way to drive additional web traffic and conversions.
To accurately measure performance and optimize conversion costs, Rosetta set up separate mobile search campaigns targeting phones with full Internet browsers -- including iPhone and Android devices. Separating out the mobile from the desktop campaigns allowed the agency to have more control over their bids as well as the flexibility to shift their budget on the fly.
As a result, campaign performance exceeded expectations. Mobile click-through rates were almost eight times higher than desktop CTRs and the lift in incremental web traffic from mobile was significant. Most importantly, users were signing up for the client’s services via their phones.
“It’s shocking and amazing to see people on their mobile phones converting at a decent rate,” says Jason Tabeling Director of Search Media at Rosetta, “especially when they were completing the quote process for a new account [via] desktop, which is upwards of six pages.”
By investing in mobile optimized campaigns, Rosetta not only delivered results but also demonstrated the value of mobile to their client. “[Mobile] traffic is not a waste for us - it’s something that’s been incremental,” explains Tabeling. “And it’s growing… as mobile continues to grow, we are excited to bring the opportunity to more of our clients.”
To learn more, please download the full case study here. To read about other case studies, check out our Mobile Success Stories.
Posted by Lauren Usui, Google Mobile Ads Marketing Team
Rabu, 11 Agustus 2010
Samsung Uses AdMob Ads to Drive Purchase Intent of 3D TVs
Samsung and its agency, MediaVest, partnered with AdMob to promote a new line of LED 3D televisions to mobile users.
Samsung leveraged AdMob’s range of engaging ad units and network of premium sports sites to connect with it's desired audience of male sports fans ages 18-49. The Samsung team also ran an Insight Express brand study to measure the impact of mobile advertising on key brand metrics.
The campaign was very successful in helping Samsung achieve its goals and is a great example of how mobile is a measurable and effective solution for driving brand awareness. According to the brand study, users exposed to the campaign registered a 27% increase in intent to purchase a 3D TV and a 117% increase in agreement with the statement “Samsung brought the first 3D TV to the market" over the control group. Additionally, AdMob delivered 198K visits to Samsung’s post click experience and 50K video views on the mobile site.
To read the full Samsung case study, please click here.
Samsung leveraged AdMob’s range of engaging ad units and network of premium sports sites to connect with it's desired audience of male sports fans ages 18-49. The Samsung team also ran an Insight Express brand study to measure the impact of mobile advertising on key brand metrics.
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| click for full size image |
To read the full Samsung case study, please click here.
Jumat, 06 Agustus 2010
Esurance Uses Google Mobile Ads With Click-to-Call to Reduce Cost Per Acquisition by 30%
Earlier this year we launched click-to-call functionality, which enables customers to connect with businesses by phone directly from a mobile ad. How are advertisers using the click-to-call feature? And is it working? We’d like to share a case study that showcases how one national financial services advertiser used click-to-call to achieve their marketing goals.
Esurance is a San Francisco based auto insurance company dedicated to improving the way customers shop for, buy and manage their car insurance. To support their new brand positioning -- “people when you want them, technology when you don’t,” the marketing team wanted to enable mobile phone users to quickly reach an agent live or interact with the company through the mobile web.
To do this, Esurance developed an iPhone app that provides users with quotes, insurance information and claim resources. They also launched mobile optimized landing pages for the campaign so that potential customers could easily get information via the mobile web. Additionally, Esurance ran click-to-call ads on both feature and high-end mobile phones. With click-to-call, an interested person could get in touch with an agent to obtain a personal quote in just a few steps. To track the results of the campaign, Esurance used unique 800 numbers in their ads and optimized performance as soon as the campaigns went live.
The results were impressive. Esurance significantly reduced acquisition costs, acquiring customers at 30% less than through other marketing channels. They also boosted conversion rates. Click-to-call mobile ads drove a 30%-35% higher response and a 5-10% lower cost per click on mobile than on online.
Tolithia Kornweibel. Director of Online Marketing at Esurance, summed up her experience saying, “The click-to-call feature of Google mobile ads is key, because it allows a user to connect to us directly after a search -- so customers have a great user experience, and we get a positive return on investment.”
To learn more about Esurance’s approach, please download the full case study here. To read about other case studies, check out our Mobile Success Stories.
Posted by Jesse Haines, Google Mobile Ads Marketing Team
Esurance is a San Francisco based auto insurance company dedicated to improving the way customers shop for, buy and manage their car insurance. To support their new brand positioning -- “people when you want them, technology when you don’t,” the marketing team wanted to enable mobile phone users to quickly reach an agent live or interact with the company through the mobile web.
To do this, Esurance developed an iPhone app that provides users with quotes, insurance information and claim resources. They also launched mobile optimized landing pages for the campaign so that potential customers could easily get information via the mobile web. Additionally, Esurance ran click-to-call ads on both feature and high-end mobile phones. With click-to-call, an interested person could get in touch with an agent to obtain a personal quote in just a few steps. To track the results of the campaign, Esurance used unique 800 numbers in their ads and optimized performance as soon as the campaigns went live.
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| click for full size image |
Tolithia Kornweibel. Director of Online Marketing at Esurance, summed up her experience saying, “The click-to-call feature of Google mobile ads is key, because it allows a user to connect to us directly after a search -- so customers have a great user experience, and we get a positive return on investment.”
To learn more about Esurance’s approach, please download the full case study here. To read about other case studies, check out our Mobile Success Stories.
Posted by Jesse Haines, Google Mobile Ads Marketing Team
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